Director of Marketing and Admissions

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 60,000 aspirational students across our global network each year.

We are seeking an experienced and dynamic Director of Marketing and Admissions to lead the strategic direction, management and growth of student recruitment and admissions activities for the College. This includes the development of business relationships and opportunities domestically & internationally and implementing admission & recruitment strategies to achieve agreed enrolment targets

Key Responsibilities:

Student Recruitment and Marketing:

• Manage, lead and be responsible for the achievement of college student recruitment targets – through effective and profitable recruitment strategies, market research, product development and the development and execution of a marketing plan
• Strategically liaise with, develop and maintain effective relationships with university partners, colleagues in Navitas, agents and other external clients
• Lead and drive profitable sales and student marketing campaigns to strategically distinguish the College from competitors and deliver growth
• Through effective leadership of the Student Recruitment team, develop strategy for promotional material, public relations and marketing communications within overall Group Marketing guidelines
• Develop, define, and nurture key market segments in order to drive sales and new business development initiatives
• Collaborate with the College Director to ensure effective overall management of the College
• Closely monitor, evaluate, and report on campaign effectiveness and work closely with Global Sales & Recruitment Teams to ensure campaign deliverables are accurately executed
• Manage and report on the marketing and recruitment budget for the campus in collaboration with UPA Finance; prepare regular reports on expenditure and student recruitment numbers and engage in forecasting rounds.
• Collaborate with Navitas Global Sales & Recruitment Teams, General Manager Marketing & Sales UPA, Head of Sales, UPA, and other Navitas Marketing and Admissions Directors to leverage ideas and opportunities in the global market.
• Appraise existing sales performance and coordinate marketing and sales efforts to achieve maximum liaison and full use of resources at all levels
• Prepare regular reports on expenditure and student recruitment numbers
• Ensure compliance with the regulatory framework in which student recruitment and admissions operates
• Participate in marketing/sales activities onshore and offshore
• Prepare and manage financial aspects of Student Recruitment and associated agent monitoring and reports
• Ensure student recruitment and marketing employees take an active and involved approach to recruitment and marketing activities
• Collaborate with Navitas Sales and Marketing teams

Admissions:

• Lead the Admissions & Recruitment function to continuously improve its delivery of efficient service in relation to assessment, offer letter turnaround, issuance of Confirmation of Enrolments (CoEs) and other follow-up work through and with the Student Recruitment teams
• Oversee the analysis recruitment related data to measure achievements against the College strategic initiatives and to inform strategic decision-making
• Work with the Admissions Manager to ensure the efficient and effective operation of the admissions team
• Ensure the team is effectively monitoring advice from the Department of Home Affairs and other regulatory entities regarding changes and amendments to student visa requirements and keep relevant employees informed of these changes

Essential:

• Relevant Tertiary qualifications
• Successful track record of sales and a network of contacts in the international education market
• Demonstrated experience in the development and management of strategic / operational planning and budgets to achieve successful, cost-effective outcomes
• Demonstrated ability to identify opportunities to create value, develop and deliver executive recommendations and strategies including high quality presentations and documents
• Proven ability to apply commercial rigour and business acumen to decision-making
• Strong track record in executing conversion and retention strategies through a CRM and lead management automation tool
• Demonstrated capacity to work effectively within a matrix structure, with focus on collaborating with and influencing various stakeholders
• Demonstrated sales skills and appropriate knowledge of the business environment and applications for the company’s products and services
• Ability to work in a team both as leader and member to inspire team members to explore and engage in all avenues of marketing and student recruitment
• Analytical mind with good problem-solving and decision-making skills
• Excellent relationship management skills across all levels of seniority

Desirable:

• Experience working in the private education sector
• Knowledge and experience of marketing, including promotion, advertising, digital marketing, branding, building media presence and public relations would be well regarded
• Successful work experience in a multi-cultural environment
• Ability to speak a foreign language

What we can offer 

• We offer careers across our global operations
• We recognise and reward.
• We understand the importance of showing appreciation.
• We care for you. We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive.
• Navitas is where work has meaning. Our impact is far-reaching – we create lasting legacies for students and communities.
• Access to LinkedIn Learning for your development
• 2 days a year volunteer leave for causes you are passionate about

Diversity Equity and Inclusion 

• At Navitas we promote and embrace an inclusive and diverse workforce. We believe equality, flexibility, and diversity deliver a rich collaborative environment. We strive to ensure that all our staff – no matter where they are from or who they are – feel safe, supported, and given opportunities to thrive.
• We encourage applications from candidates with disabilities, of all ages and genders, First Nations and Indigenous peoples, and people of diverse community groups. 

How to apply

Applicants are assessed upon receipt, so you are encouraged to apply now. To view other opportunities, please visit navitas.com/careers 

All applicants must have full working rights within Australia to be considered. Successful candidates depending on their role maybe, required to provide a Working with Children Check and undergo a Police Check.