Director of Latam Public Sales

About Applaudo

Applaudo is a technology services company with 700+ collaborators, 13+ years in the market, and Google Strategic Partner status. We build software products and platforms for enterprise and government clients across the Americas. We are in the middle of a deliberate transformation toward AI-native delivery, and this role is central to that story in the public sector.

We operate with four strategic priorities: profitability, growth, client satisfaction, and team experience. Public sector is a key growth engine in our strategy, and the person who leads it will have direct CEO partnership, investment commitment, and organizational support to build something that lasts.

Applaudo is building a dominant government technology practice across Latin America. The Director of Latam Public Sales will lead this charge: creating a defensible vertical through institutional relationships, compliance infrastructure, and AI-native delivery that most competitors cannot replicate.

This is a market-builder role, not a quota-chaser. You will be the architect of Applaudo’s public sector strategy across 5+ LATAM countries, reporting directly to the CEO and owning the path to public sector representing at least 25% of total company revenue. You will lead a dedicated team, shape procurement strategy, build government relationships from the ground up, and position Applaudo as the region’s premier government transformation partner.

You will be accountable for the following responsibilities:

• Define and execute the public sector market strategy across LATAM, establishing Applaudo as a top-3 government technology partner in 5+ countries.
• Build a systematic pipeline with 3x+ coverage and opportunity identification 6+ months before bid release.
• Drive bid win rates above 40% by shaping opportunities proactively, before bids are formally released.
• Identify and recommend at least 2 qualified acquisition targets per year to the CEO.
• Develop compliance infrastructure proactively across active and target markets, so Applaudo is ready to bid before opportunities surface
• Maintain zero government compliance incidents and keep certifications current in all active markets.
• Partner with Legal and the CTO to embed government security requirements and procurement law into the company’s operating model
• Own the strategy and market requirements for reusable government technology platforms, targeting deployment across 3+ jurisdictions
• Reduce cost per deployment on new government engagements by leveraging existing platform investments.
• Hire, coach, and hold accountable a team of Account Executives, Bid Process Analysts, and Post Sales Executives.
• Build a compliance-first culture: government standards are embedded proactively, never scrambled for when a bid appears
• Deliver regular government market intelligence to the CEO, with visibility into LATAM technology spending trends and competitive positioning

You bring to Applaudo the following competencies:

• 12+ years in government technology sales, with at least 5 years leading public sector sales in LATAM markets.
• Demonstrated track record of building a government vertical from early stage to significant revenue contribution.
• Experience with multi-country government market entry across LATAM, including public procurement and bid management.
• Proven bid win rates above 30%, with experience shaping opportunities pre-release.
• Experience building compliance infrastructure for government markets: certifications, audit readiness, data sovereignty.
• Fluent in English and Spanish.

What You Will Own

You will be accountable for a growing set of measurable outcomes:

• Public sector revenue growing to at least 25% of Applaudo’s total, consistent with company-wide organic growth targets.
• Established market presence in 5+ LATAM countries, with Applaudo recognized as a credible government technology partner.
• Bid win rate above 40% on pursued opportunities.
• Reusable government platforms deployed across 3+ jurisdictions.
• Zero government compliance incidents in active markets

• You think in markets, not deals. You build infrastructure, not just pipelines.
• You have long-cycle patience and short-cycle urgency: you understand that government relationships take time, and you recognize that the competitive window is open right now.
• You treat compliance as a strategic asset to build, not a checklist to manage.
• You navigate government bureaucracy without frustration and collaborate effectively across Legal, Technology, Operations, and Communications.
• Background in government procurement or public administration is valued; a technology or engineering foundation is a plus

About Us

We Are Engineered Different.

At Applaudo, talented people design, build, and scale meaningful, AI-powered solutions that create real business impact. As an AI-native organization, we collaborate across design, development, cloud, data, and artificial intelligence to turn ideas into scalable products that transform how companies operate, make decisions, and grow.

We are building a high-performance culture grounded in five values: Empowering Excellence, Collaborative Teamwork, Unsolicited Respect, Consistent Transparency, and Efficient Communication. These define how we work, how we support one another, and how we hold ourselves accountable.

Applaudo is a place for people who want to learn fast, take ownership, and work alongside strong teams they are proud to belong to. Joining us means being part of an organization that is evolving intentionally, investing in modern ways of working, and leading AI-native transformation at scale.