Director of Integrated Marketing

DCAS's mission is to make city government work for all New Yorkers. From managing New York City’s most iconic courthouses and municipal buildings, to purchasing over $1 billion annually in goods and services for more than 80 City agencies what we do ensures that all agencies can deliver on their mission. Our reach touches every facet of city government and is instrumental to the successful day-to-day operations of the City of New York.

Our commitment to equity, effectiveness, and sustainability guides our work providing City agencies with the critical resources and support needed to succeed, including:

- Recruiting, hiring, and training City employees.
- Managing 55 public buildings.
- Acquiring, selling, and leasing City property.
- Purchasing over $1 billion in goods and services for City agencies.
- Overseeing the greenest municipal vehicle fleet in the country.
- Leading the City's efforts to reduce carbon emissions from government operations.

When you work at DCAS, you're not just working for one agency, but in service of them all. It's an opportunity to provide impactful support, quality customer service, and help protect the future of New York City for generations to come. Visit our website at nyc.gov/dcas to learn more about the work we do.

Public Affairs serves as a critical component of DCAS' outreach and engagement strategy, focusing on shaping and managing the organization's relationship with the public, media, and other external stakeholders. Public Affairs carries out its work via multiple teams including The City Record, External Affairs, and the Office of Communications which houses multiple specialized units including Creative Services, Media Services, Reproduction Services, and Special Events.

The Director for Integrated Marketing and Citywide Initiatives will serve as a senior strategic partner to the leadership of Public Affairs, helping to shape, align, and advance high-priority marketing efforts across the agency and citywide. This role is designed to provide executive-level counsel, cross-agency coordination, and strategic oversight ensuring that major initiatives are positioned with clarity, cohesion, and impact. Reporting to the Assistant Commissioner of Public Affairs, the director will focus on strategy, alignment, and stakeholder management. The position plays a critical role in bridging leadership priorities with creative and marketing outcomes.

Key Responsibilities:

Executive Strategy and Advisory:
- Advise the assistant commissioner on marketing strategy, brand positioning, and public-facing narratives
- Support decision-making on high-visibility initiatives, launches, and campaigns
- Identify opportunities to elevate agency and citywide storytelling

Citywide Initiative Alignment:
- Provide strategic oversight for marketing efforts tied to citywide initiatives such as NYC Learn, NYC Gives, and citywide recruitment
- Ensure alignment across agencies, Public Affairs units, and City Hall partners
- Help set shared goals, messaging frameworks, and success metrics

Cross-Agency Coordination:
- Serve as a senior point of contact for interagency marketing collaboration
- Facilitate alignment on timelines, messaging, and creative direction
- Anticipate and address risks or gaps in coordination

Brand and Narrative Stewardship:
- Support consistency in tone, messaging, and brand application across major initiatives
- Help guide the development of overarching narratives that connect programs to broader city priorities
- Ensure that marketing efforts reflect equity, accessibility, and public trust

Special Projects and Innovation:
- Lead or support special marketing initiatives at the direction of the Public Affairs leadership team
- Explore new approaches, platforms, and partnerships to modernize public-sector marketing
- Provide strategic input on pilot programs, new campaigns, or emerging needs

To Apply:

Please go to www.nyc.gov/careers and search for Job ID #. 770653

For current City employees please go to www.nyc.gov/ess and log into Employee Self Service.

NO PHONE CALLS, FAXES OR PERSONAL INQUIRIES PERMITTED. NOTE: ONLY THOSE CANDIDATES UNDER CONSIDERATION WILL BE CONTACTED.

DEPUTY ASSISTANT COMMISSIONER - 95615

1. A baccalaureate degree from an accredited college and four years of satisfactory, full-time experience of a nature to qualify for the duties of the position, at least 18 months of which must have been in an administrative, managerial or executive capacity or supervising personnel performing activities related to the duties of the position; or
2. Education and/or experience equivalent to "1" above. However, all candidates must have the 18 months of administrative, managerial, executive or supervisory experience described in "1" above.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.