Director of Integrated Marketing (Encore)
Gap Inc
Posted: March 11, 2026
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Quick Summary
The Director of Integrated Marketing sets the vision and leads end-to-end marketing campaigns across various channels, overseeing a team of marketing professionals and bringing the brand to life through experiential activations.
Required Skills
Job Description
About the Role
The Integrated Marketing Director for the Encore Membership program sets the vision and leads end‑to‑end, cross‑channel marketing to grow awareness, acquisition, engagement, and value across Encore’s owned channels and through Gap Inc.’s portfolio of brands—Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.
What You'll Do
Integrated Marketing Strategy & Leadership
• Set the strategic vision and annual/quarterly marketing plan for Encore.
• Own the integrated marketing calendar across all Encore channels.
• Partners with brand marketing teams to bring Encore to life through the brands
• Champion customer‑first, data‑driven personalization and lifecycle marketing
Omnichannel Campaign Orchestration
• Lead cross‑functional campaign development (brief → creative → media →
• measurement).
• Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
• partners as needed.
Social & Content Leadership
• Oversee Encore social channels.
• Lead content strategy and editorial calendar.
• Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
• Own operational budget for Encore experiences and campaigns
• Manage freelancers, vendors, and external creative partners as relevant
Measurement, Insights & Optimization
• Establish KPI dashboards for owned channels and campaigns.
• Translate insights into action plans.
Governance & Compliance
• Ensure brand, legal, privacy, and compliance standards.
Leadership & Stakeholder Management
• Lead, mentor, and develop integrated marketing and studio teams.
• Communicate plans and performance to senior leadership
Who You Are
• Experience integrated, campaign, brand and event marketing; loyalty or membership
• experience required.
• Experience leading creative/production operations.
• Strong financial and vendor management acumen.
• Analytical expertise across marketing KPIs.
• Excellent communication and cross‑functional leadership.
Preferred
• Retail/multi‑brand experience.
• Social Media channel management.