Director of Influencer and Creator Partnerships

Position Title: Director of Influencer & Creator Partnerships

Department: Marketing

Reports To: Executive Director of Influencer & Creator Partnerships

Location: US Remote

Objective

TrulyFree.com is seeking a strategic, growth-oriented Director of Influencer & Creator Partnerships to lead and scale a high-performing affiliate and creator ecosystem. This leader will own the vision, structure, and performance of the influencer/creator channel—transforming it into a primary driver of customer acquisition, brand affinity, and revenue.

This role will oversee Affiliate Managers and related team members, while also directly contributing to high-impact partnerships. The ideal candidate is both a builder and operator—someone who can architect a best-in-class creator program while also rolling up their sleeves to unlock immediate growth through existing relationships and innovative partnership strategies.

Key Outcomes (Success Looks Like)

Creator/affiliate channel becomes a top-tier revenue driver

Scalable systems for recruitment, onboarding, and activation

High retention and engagement across top-tier creators

Strong pipeline of new creators sourced through both team and leadership network

Clear performance visibility and ROI optimization across all partnerships

A motivated, high-performing team of Affiliate/Creator Managers

Major Duties and Responsibilities

1. Strategic Leadership & Program Ownership

Define and execute the overarching strategy for TrulyFree.com’s influencer, creator, and affiliate ecosystem.

Build a scalable program that balances short-term revenue wins with long-term brand equity.

Establish clear KPIs (revenue, CAC, engagement, retention, creator LTV).

Partner with the Executive Director of Marketing to align influencer strategy with broader growth initiatives.

2. Team Leadership & Development

Lead, coach, and scale a team of Affiliate/Influencer Managers.

Set performance expectations and create a culture of ownership, hustle, and results.

Implement training, playbooks, and systems that enable consistent execution across the team.

Recruit top talent with strong creator networks and performance marketing experience.

3. Creator Ecosystem Growth & Recruitment Strategy

Architect and oversee scalable systems for sourcing and recruiting high-performing creators.

Leverage personal network and industry connections to unlock high-value partnerships quickly.

Guide team in identifying creators with strong brand alignment and conversion potential.

Develop partnerships with creator agencies, platforms, and networks.

4. Program Structure, Offers & Monetization

Design and evolve commission structures, incentives, and tiered rewards programs.

Ensure offers are competitive, compelling, and aligned with both creator motivation and company margins.

Continuously test and optimize monetization strategies to improve ROI and creator engagement.

5. Performance Management & Optimization

Establish reporting frameworks to track creator and campaign performance.

Analyze data to identify trends, opportunities, and inefficiencies.

Drive a culture of test-and-learn experimentation across platforms, formats, and offers.

Present regular performance insights and strategic recommendations to executive leadership.

6. Cross-Functional Collaboration

Partner with:

Marketing & Growth on campaign alignment and acquisition goals

Creative/Content teams to develop high-converting creator assets

Product & Merchandising to align offers with creator audiences

Ensure creator campaigns are integrated into broader marketing initiatives.

7. Brand Stewardship & Creator Experience

Ensure all creator partnerships reflect Truly Free’s mission, voice, and values.

Build a best-in-class creator experience (white-glove onboarding, communication, support).

Develop community-building initiatives (events, exclusive drops, recognition programs).

Balance brand consistency with creator authenticity.

8. Innovation & Channel Expansion

Identify and test emerging platforms, tools, and partnership models.

Explore new growth opportunities (e.g., ambassador programs, UGC pipelines, co-branded collaborations).

Stay ahead of trends in the creator economy and affiliate marketing landscape.

Qualifications

Education:

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

Experience:

7–10+ years in influencer marketing, affiliate marketing, or creator partnerships

3–5+ years in a leadership or team management role

Proven track record of scaling influencer/affiliate programs into significant revenue channels

Network:

Strong, active network of creators, influencers, and/or agencies

Ability to immediately activate high-value partnerships

Skills & Competencies:

Deep expertise in creator monetization and social platforms (TikTok, Instagram, YouTube, etc.)

Strong leadership and team development capabilities

Data-driven decision-making with experience in affiliate platforms (Impact, PartnerStack, etc.)

Exceptional communication and negotiation skills

Strategic thinker with a bias toward execution and results

Entrepreneurial mindset with a “builder” mentality

Work Environment

This is a remote role with high cross-functional collaboration across marketing, creative, and product teams. The position requires a balance of strategic thinking and hands-on execution in a fast-paced, growth-focused environment.

Summary

The Director of Influencer & Creator Partnerships is a critical leadership role responsible for turning Truly Free’s creator ecosystem into a powerful, scalable growth engine. This role will build the strategy, lead the team, and drive the partnerships that amplify the brand through trusted voices.

If you are a builder, connector, and performance-driven leader who thrives at the intersection of relationships and revenue—this is your opportunity to create something exceptional.