Director of GTM Narrative

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)

• CNBC Disruptor 50 List (2022, 2023, 2024)

• Fortune Best Workplaces for Millennials (2024)

• Fortune Best Workplaces in Health Care (2024)

• TIME 100 Most Influential Companies (2023)

• Fast Company Most Innovative Companies (2020, 2023)

• Built In Best Places to Work (2023)

• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)

• Fast Company Best Workplaces for Innovators (2022)

• Built In LGBTQIA+ Advocacy Award (2022)

About the Role

We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative across B2B and D2C. This role will shape how we communicate the value of Maven’s end-to-end women’s and family health platform to employers, health plans, consultants, and to members navigating some of life’s most important healthcare decisions.

This is not a traditional product or content marketing role. You will define the core company-level narrative frameworks that anchor our go-to-market efforts, ensuring that narrative is expressed consistently across key touchpoints, including corporate pitch decks, landing pages, and campaign materials. Your job is to ensure one coherent company-level narrative across enterprise sales, enrollment marketing, and new product launches, as well as support brand campaigns and major company moments with the rest of the brand and communications team.

The right candidate understands how to bridge audiences and tell compelling stories grounded in data. You can articulate financial impact and outcomes to executive buyers while also communicating trust, empathy, and clarity to members. You know how to translate clinical rigor and complex care models into language that resonates with both enterprise decision-makers and everyday members.

You will report to the Chief Brand and Communications Officer and partner closely with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity, consistency, and conviction in how Maven communicates our impact.

As a Director of GTM Narrative at Maven, you will:

• Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience

• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)

• Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation.

• Develop high-impact written content that advances Maven’s market story across both enterprise and consumer audiences

• Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative

• Collaborate with Marketing and Brand to ensure campaign messaging reflects approved narrative frameworks while preserving speed and performance

• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike

• Establish and maintain a narrative framework, including messaging hierarchy and core value propositions

• Partner with Growth and field teams to understand what resonates in buyer and member conversations and refine the narrative accordingly

You May Be a Good Fit If You

• Have 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company

• Have experience bridging enterprise and consumer audiences within the same organization

• Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members

• Can make compelling decks with tight narrative logic

• Craft clear, opinionated narratives grounded in data and customer insight

• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity

• Have partnered closely with Product Marketing, Growth, and Brand teams

• Thrive in fast-moving environments and can build narrative systems from the ground up

• Influence cross-functional partners through clarity, judgment, and collaboration

Strong Candidates May Also Have

• Experience in health-tech or other regulated industries

• Background in management consulting

• Background in journalism or editorial leadership combined with in-house operating experience

• Experience building narrative functions within a scaling organization

• Experience supporting both enterprise sales and consumer growth marketing

• Track record of messaging work that influenced both revenue outcomes and brand perception

• Storytelling = company-level narrative + B2B campaign content

• PMM = product-level positioning + + competitive + claims

• Growth = performance and channel execution

The base salary range for this role is $180,000 - $210,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

• Whole-self care through wellness partnerships

• Hybrid work, in office meals, and work together days

• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)

• Annual professional development stipend and access to a personal career coach through Maven for Mavens

• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected]. For general and additional inquiries, please contact us at [email protected].