Director of Growth Marketing

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, a sports nutrition company.

Job Description

The Director of Growth owns our full growth engine, integrating paid media, creative, CRO, and influencer strategy into a single, high-performance system. This role is accountable for driving efficient new customer acquisition, improving contribution margins, and compounding long-term customer value through disciplined experimentation and precise capital allocation.

You will build and scale a predictable, high-leverage growth machine powered by world-class creative, rigorous testing, and decisive budget allocation. Success means unlocking and scaling new acquisition funnels, offers, and traffic sources while ensuring every initiative drives measurable growth and strengthens brand equity over time.

Responsibilities

• Own and scale paid media, creative process, CRO, and influencer strategy as one integrated growth system.

• Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.

• Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.

• Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.

• Build and operate a disciplined testing roadmap that compounds performance over time.

• Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.

• Maintain daily visibility into performance, acting decisively when results deviate from plan.

What You Bring

• Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time.

• Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system.

• Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities.

• Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve.

• Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value.

• Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results.

Who You Are

• You take full ownership of outcomes and operate with urgency and discipline.

• You think competitively and are motivated to build category leadership, not just incremental wins.

• You are deeply analytical, data-driven, and skeptical of assumptions.

• You move fast, test relentlessly, and raise the performance bar for yourself and others.

• You think like an owner, treating every dollar and decision as if it were your own.