Director of Growth Marketing — Gia

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About this Position:

We are looking for a strategic yet hands-on Director of Growth Marketing to own our full-funnel Product-Led Sales (PLS) engine. Reporting to the GM/Head of GIA, you will be the architect of our self-serve and sales-assist funnels. Your mission is to transform visitors into power users and high-value accounts by building a high-velocity experimentation system across web, onboarding, and lifecycle stages. This is a foundational leadership role where you will initially drive execution while building and leading a specialized growth and lifecycle pod.

What You Will Do:

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Own Full-Funnel Growth: Drive KPIs across the entire PLS journey: Visitor → Signup → Activation → PQL → SQL → Expansion.

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Accelerate Activation & Onboarding: Partner deeply with Product and Engineering to define "aha" moments, improve onboarding UX, and reduce time-to-value through in-product guidance and templates.

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Scale Lifecycle & Retention: Build sophisticated behavioral segmentation and automated journeys (email, in-app, SMS) to drive seat expansion, upgrades, and churn prevention.

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Operationalize PQLs: Define and scale PQL scoring and routing frameworks in collaboration with Sales and RevOps, ensuring a seamless handoff based on usage signals and ICP fit.

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Execute High-Velocity Experimentation: Establish a "weekly shipping" culture for experiments across pricing, packaging, and landing page conversions.

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Build the Growth Stack: Oversee the growth analytics backbone, ensuring clean instrumentation and event taxonomy using tools like Segment, PostHog/Amplitude, and HubSpot.

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Lead a Lean Pod: Recruit and manage a high-performing team across lifecycle, paid media, and growth ops as the function scales.

What we're looking for:

Minimum Requirements:

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Experience: 8+ years in Growth Marketing, Lifecycle, or PLG roles within B2B SaaS, including 2+ years of direct people management.

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Analytical Rigor: A strong product orientation with the ability to speak "instrumentation" and partner effectively with Eng/Product teams.

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Execution Mindset: A hands-on operator capable of shipping landing pages, building dashboards, and designing experiment readouts from scratch.

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Strategic Impact: Proven track record of driving measurable lifts in activation and retention cohorts, rather than just top-of-funnel traffic.

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Communication: Crisp, high-trust communication skills with the ability to translate complex AI value propositions into clear customer outcomes.

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Technical Familiarity (Nice to Have): Experience with AI/agentic products, SQL literacy, and familiarity with the HR Tech or Compliance domains.

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $179,200.00 - $224,000.00 plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Actual compensation for this position may vary and will depend on multiple factors such as relevant qualifications, experience, education, and geographic location. For Full-Time Regular Employees, this position is also eligible for additional compensation as follows:

• Sales Roles: This position is eligible for a commission structure in addition to base salary.

• Non-Sales Roles: This position is eligible for an annual bonus which is paid dependent on various factors, including and without limitation, individual and company performance in addition to base salary.

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. Individuals with disabilities are encouraged to apply for these positions. If you need an accommodation due to a disability during the interview process, please contact us at [email protected].

Individuals residing, or applying to work, in the United States: California or Philadelphia, Pennsylvania, please review the following additional information:

G-P will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here: Fair Chance Initiative for Hiring Ordinance, and Philadelphia applicants can review information pertaining to Philadelphia’s Fair Criminal Record Screening Standards Ordinance here: Fair Chance Poster. Any consideration of a candidate’s background check with arrest or conviction records will include an individualized assessment based on the factors required by applicable law, including the candidate’s specific record and the duties and requirements of the specific job.