Director of Growth - Gaming (GCR)

What is #LifeatAF? How can we crystalize its DNA into one eye-catching sentence for you? Our culture is defined by our people! Everyone is an approachable professional, tenacious and versatile, a challenging team member, and a respected and valued mentor.

Our Growth team is looking for a seasoned Director of Growth - Gaming to lead and scale our Gaming vertical in China, one of the most competitive and fast-evolving markets globally.
This role owns growth strategy, revenue expansion, and senior client engagement across gaming advertisers and partners in China.
You will combine commercial leadership, vertical expertise, and people management to drive sustainable growth, shape go-to-market strategy, and position AppsFlyer as a strategic partner to leading gaming companies. This role is ideal for a leader who thrives in complex, high-growth environments and brings a deep understanding of the gaming and mobile ecosystem in China.

What you'll do:

• Own and lead the Gaming business growth strategy in Greater China Region, with full accountability for revenue performance, pipeline health, and long-term vertical expansion.

• Manage, develop, and inspire a high-performing sales and growth team, including hiring, coaching, performance management, and succession planning.

• Define and execute vertical-specific GTM strategies tailored to gaming advertisers, publishers, and ecosystem partners in China.

• Drive new business acquisition while expanding revenue through upsells, cross-sells, and renewals across new and existing gaming clients.

• Lead complex, consultative sales cycles involving senior stakeholders, competitive deal environments, and strategic negotiations.

• Act as a senior strategic advisor to clients, building long-term, executive-level relationships with decision-makers.

• Partner closely with Marketing, Product, Customer Success, and Operations to ensure strong market positioning, client outcomes, and scalable growth.

• Own forecasting, reporting, and sales rigor in Salesforce, providing clear insights and updates to regional and global leadership

• Represent AppsFlyer externally as a thought leader in gaming, including industry events, executive meetings, and key partnerships.

Who you are:

• 10+ years of experience in SaaS, AdTech, MarTech, Mobile, or Gaming, with strong exposure to the Greater China market.

• 5-8 years experience leading sales teams of 10 people with a proven coaching mindset

• 5-8 years experience in client account management

• Proven track record of consistently exceeding team sales quotas and growth KPIs

• Skilled in pipeline management, renewals, and upsells with attention to data and conversion

• Familiarity with Salesforce, sales forecasting, and GTM strategy planning

• Strong negotiation and closing skills, especially in competitive and multi-threaded deals

• Strong understanding of the gaming ecosystem, mobile marketing landscape, and relevant buyer personas in China.

• Confident in engaging CXO-level decision-makers, both internally and externally

• Known as a relationship builder and trusted advisor with clients and cross-functional partners

• Fluent in English with excellent communication and presentation skills

• Adaptable, self-motivated, and able to thrive in a fast-paced, high-ownership environment

Bonus points:

• Being introduced by an AppsFlyer team member

• Experience in working with Mobile Measurement Partner (MMP) platforms

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO