Director of E-Commerce

Director of E-Commerce

Type: Full-Time

Location: Remote

Work Timezone: U.S. / North America

Compensation: $3,000-$5,500/month USD

Our Client:

Fields Good is a next generation functional cookie company reimagining cookies as snacks with real benefits. Fields Good is built on the belief that flavor comes first and function should never feel like a compromise. We are launching with three functional SKUs across Focus, Fuel, and Sleep, and building a brand designed to scale into a modern food conglomerate spanning DTC and retail. We are weeks from launch and entering our most important execution phase. Our site is not just a store. It is the engine of our brand, community, and revenue.

The Role:

They are hiring a Director of E-Commerce to build and own the entire digital revenue engine of Fields Good. You will take us from zero to launch, from launch to $50k+ monthly revenue, and from early traction to a scalable DTC and omnichannel machine. You will own the website, the funnel, the growth strategy, and the performance outcomes. This is a builder role. You will architect the system and personally operate it.

What You Will Own:

Launch, revenue, and financial ownership

• Lead all DTC workstreams to support our 4/7 launch

• Own hitting at least $50k in DTC revenue in month one

• Build systems to drive 10 to 20% month over month growth

• Own DTC revenue forecasting, growth planning, and performance pacing

• Own DTC budget management, channel spend, and return on investment

• Partner with Ops and leadership to manage contribution margins and channel level

profitability

Site ownership and merchandising

• Own Shopify end-to-end

• Build conversion focused PDPs, bundles, and merchandising

• Partner closely with brand and creative to bring launches to life

• Continuously optimize site experience to improve conversion, AOV, and repeat purchase

Subscription, gifting, and retention

• Build and optimize subscription from day one

• Design gifting experiences, bundles, and seasonal programs

• Own retention, repeat purchase, LTV, and cohort performance

• Build loyalty, referral, and community driven commerce programs

Performance, affiliate, and growth marketing

• Lead performance marketing strategy and execution

• Own the full digital growth stack including paid social, search, affiliate, creators,

marketplaces, email, SMS, and emerging channels

• Build and scale our affiliate and creator commerce engine

• Launch and manage affiliate platforms, partnerships, and commission structures

• Recruit, enable, and optimize creators and partners to drive performance based revenue

• Manage agencies or freelancers as needed

• Own CAC, ROAS, LTV, and payback

• Rapidly test channels, creatives, offers, and landing experiences

Lifecycle, SEO, and search AI

• Own email and SMS strategy

• Build high performing flows and campaigns

• Own SEO and organic growth from zero

• Develop the SEO roadmap across site structure, content, PDPs, and technical foundations

• Develop a search forward and AI search strategy to ensure Fields Good is discoverable

across emerging AI driven search platforms

• Partner with content and brand teams to create high intent, high converting organic traffic

engines

New channels and marketplaces

• Own TikTok Shop and Amazon from a digital commerce and growth standpoint

• Build merchandising, traffic, and conversion strategies specific to each marketplace

• Lead storefront experience, creative testing, and promotional strategy

• Partner with Ops to scale inventory, fulfillment, and channel expansion

• Own revenue, CAC, and contribution margin performance on each marketplace

Customer experience and service

• Own the customer service experience across DTC and marketplaces

• Select and manage customer service tools, partners, or platforms

• Build support workflows, macros, and service standards

• Use customer insights to inform site optimization, retention programs, and product

improvements

Analytics and optimization

• Build dashboards and reporting across site, marketing, and retention

• Own funnel performance, attribution, and forecasting

• Translate data into action every week

Who You Are:

• You have built a DTC business from zero

• You have scaled revenue, not just maintained it

• You understand performance marketing and the site experience deeply

• You can wire flows, QA pages, and pull reports yourself

• You are obsessed with conversion, retention, and customer experience

• You know how to do more with less

• You move quickly, test aggressively, and learn constantly

• You thrive in early stage environments

Experience We’re Looking For:

• 7 to 12+ years in DTC or e-commerce leadership

• Food and beverage experience required

• Direct experience building subscription businesses

• Experience scaling a Shopify based brand

• TikTok Shop and or Amazon experience strongly preferred

• Proven record of launching and scaling DTC revenue

• Startup or high growth brand experience

Why This Role Matters

This person builds the revenue engine of Fields Good. The way customers discover us, buy from us, and stay with us starts here. The right leader grows into Chief Digital Officer as the company scales.

Details:

• Work Location: Remote

• Work Timezone: U.S. (PST)

• Compensation: $3,000-$5,500/month USD

• Supportive leadership team and growth-oriented culture