Director of Demand Generation

Why Compliance & Risks?

At C&R, we are driven by a bold vision: enabling businesses to do the right thing, creating a cleaner, safer, and better world for everyone. Our mission is powered by cutting-edge technology and deep subject matter expertise, simplifying risk and regulatory compliance for our global customers. With our innovative platform, we empower businesses to confidently plan ahead, enter new markets, and protect their brands.

We are committed to transformation and agility through our "Skywalker" initiative—a rallying cry that fuels autonomous decision-making and accelerates the delivery of products that meet our customers' evolving needs. Our culture is built on trust, innovation, collaboration, and respect. We value diverse perspectives and foster an environment where everyone thrives.

Our promises extend to our people, customers, and the world. For our team members, we provide leadership opportunities, career growth support, and a workplace you’ll be proud to call home. For our customers, we deliver the most powerful platform backed by expert insights to help them succeed. And for the world, we empower global companies to create sustainable products safely and ethically in an ever-changing landscape.

Join us as we continue to transform compliance into a competitive advantage and make a lasting impact on businesses worldwide.

Purpose:

As the Director of Demand Generation at Compliance & Risks, you will be the visionary and strategic leader for the company’s global revenue acceleration efforts. This role is responsible for defining the overarching demand generation strategy, leading the team, managing the end-to-end customer journey, and ensuring marketing investments directly translate into measurable, high-quality pipeline and revenue growth across all GTM channels.

Key Responsibilities:

KRA 1 - Vision & Strategic Leadership:

Define and own the global Demand Generation vision, strategy, and multi-year roadmap, aligning all initiatives directly with company-wide revenue goals, new market expansion, and product GTM priorities. Drive 200%+ pipeline growth over 12 months, depending on market conditions and investment.

Lead, mentor, and manage the Demand Generation team, including the Demand Generation and Field Marketing Managers, to ensure high performance, cohesive execution, and continuous professional development.

Partner with the VP of Marketing to provide Demand Generation insights and performance reporting to the CRO, CFO, VP of Sales, and Sales Development Director, ensuring strong alignment between marketing investment and revenue outcomes.

KRA 2 - Integrated Campaign Management & Oversight:

Design and oversee the execution of integrated, multi-channel campaigns (digital, content syndication, events, nurture) with a focus on Account-Based Marketing (ABM) and pipeline generation.

Directly manage the Demand Generation budget and resource allocation to maximize ROI and align spend with the highest-priority business outcomes.

Ensure seamless collaboration and alignment across Content, Digital, Events, Operations, and Sales/SDR teams to optimize the entire prospect-to-customer funnel.

KRA 3 - GTM Strategy & Sales Enablement:

Define the ideal prospect profile and target audience segmentation to inform all campaign efforts and collaborate with Sales leadership to optimize territory planning and coverage.

Elevate the Sales Intelligence function, ensuring the Demand Generation team provides timely, actionable insights, prioritized prospect lists, and consistent messaging alignment for the Sales and SDR organizations.

Own the development and maintenance of scalable frameworks and playbooks for lead follow-up, outbound messaging, and campaign activation.

KRA 4 - Attribution, Reporting & Optimisation:

Own the overall marketing attribution model and reporting infrastructure (in partnership with Marketing Operations and RevOps) to accurately measure pipeline impact, cost-per-acquisition (CPA), and ROI across all campaigns and channels.

Establish key performance indicators (KPIs) for the Demand Generation function and hold the team accountable for continuous testing, optimisation, and improvement of acquisition funnels.

Ensure the effective use of marketing technology (e.g., HubSpot, intent platforms) to deliver advanced segmentation, personalization, and intent analysis.

Experience and Qualifications:

10+ years of progressive B2B marketing experience, with a minimum of 3 years in a leadership role overseeing a demand generation function.

Proven track record of defining and delivering global, multi-million-dollar pipeline growth for B2B enterprise SaaS or AI platforms.

Expert-level proficiency in CRM & marketing automation platforms (e.g., HubSpot), sales engagement  platforms (e.g., SalesLoft), and marketing analytics/attribution technologies.

Demonstrated ability to drive cross-functional alignment and accountability with Sales, SDR, and Product teams.

Deep understanding of Account-Based Marketing (ABM) strategies and execution best practices.

Strong executive presence and ability to present complex data and strategic recommendations to the C-suite and leadership.

Core Attributes for Success:

Executive Strategic Thinking: Defines a clear, long-term vision for demand generation that directly impacts business growth and demonstrates the ability to pivot strategy based on macro-market and competitive insights.

Results-Oriented Leadership: Consistently delivers measurable pipeline and revenue outcomes, holds the team accountable to high standards, and makes data-driven decisions that drive scalable efficiency.

Cross-Functional Collaboration: Builds and maintains high-trust, impactful partnerships with Sales, SDR, and Operations leadership to ensure a unified go-to-market execution.

Innovation & GTM Agility: Champions the adoption of new technologies and methodologies, encouraging a culture of experimentation and rapid response to market and funnel performance signals.

Team Empowerment: Focuses on developing talent, delegating effectively, and empowering team members to take ownership and solve complex challenges autonomously.

Why You’ll Love Working Here

Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, health insurance, and a robust retirement plan. We also offer generous annual leave, company days, service days, and paid leave for new parents to support your personal and professional life.

Wellbeing at the Core: Our wellbeing program and Employee Assistance Program are designed to help you thrive. From mental health support to promoting work-life balance, we prioritize your wellness.

A Warm Welcome: Starting with a personalized welcome swag pack delivered to your door, you’ll be paired with a buddy and equipped with top-tier IT tools. Our detailed onboarding program ensures you feel empowered from day one.

Growth Opportunities: We foster a learning culture where continuous learning and development are encouraged and supported.Our educational assistance program helps cover the costs of external training, empowering you to enhance your skills and pursue new knowledge without financial barriers.

Inclusive and Collaborative Environment: Join a talented and diverse team that values inclusivity, collaboration, and innovation. Together, we’re shaping the future in a supportive, high-energy workplace.

Flexibility for Balance: Benefit from remote working options and a flexible environment that promotes wellness and work-life harmony.

Award-Winning Culture: We’re proud to have been recognized for our Flexible Working and Employee Wellbeing strategies—proof of our commitment to creating an exceptional workplace.

Our Commitment to Inclusion and Diversity:

At Compliance & Risks, we believe that diversity drives innovation and strengthens our ability to create a cleaner, safer, and better world for everyone. We are proud to foster an inclusive workplace where everyone feels valued, respected, and empowered to thrive. We celebrate individuality and encourage every team member to bring their authentic self to work.

Join us in shaping a culture where collaboration, empowerment, and respect are at the heart of everything we do. Together, we’ll continue building a workplace that reflects the world we serve.