Director of Demand Generation (Hybrid or Remote)

Bolster is an AI-powered brand protection and threat detection platform helping companies detect, investigate, and take down phishing and impersonation scams—across web, social, app stores, dark web, and email—before they cause damage. We work with some of the most recognizable brands in the world and are on a mission to eliminate digital fraud at scale.

We’re looking for a Director of Demand Generation to own and scale pipeline creation as we grow from an inbound-led SMB/MM motion into a more balanced, enterprise-capable ABM engine.
This role owns demand generation strategy and marketing-sourced pipeline performance. You will define channel investment plans, build forecasting models, and drive pipeline creation across SMB, mid-market, and enterprise segments in close partnership with VP of Marketing.
The north star for this role is simple: build a predictable, scalable pipeline engine.

Key Responsibilities:
• Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
• Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
• Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
• Propose and justify incremental investment plans tied to revenue targets
• Establish the operating cadence and reporting standards for demand performance
• Scale and optimize core demand gen for SMB and mid-market
• Build and operationalize ABM programs to support enterprise expansion
• Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
• Design programs that consistently generate enterprise-quality meetings
• Partner closely with RevOps to ensure clean execution, attribution, and reporting
• Work alongside an Integrated Marketing Manager to execute programs efficiently

Requirements:
• 7–10+ years in B2B SaaS demand generation
• Experience scaling demand at startup environments only (Series A–D)
• Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
• Comfortable owning a pipeline number without owning a large team
• Strong collaborator with Sales, RevOps, and SDR teams
• Security experience is a plus, but not required

Why Bolster

Bolster creates a Next-Generation Fraud Prevention SaaS platform & CheckPhish community platform based on pioneering work in Artificial Intelligence-based phishing and scam detection systems.

Bolster protects the world’s top brands like Zoom, Dropbox, Uber, LinkedIn, Roblox, and other Fortune 500 customers. We are funded by top-tier investors led by Thomvest Ventures and Crosslink Capital. Our team has over 100 years of combined cybersecurity experience at Cisco, Symantec, McAfee, Bell Labs, Open DNS, and Lacework.

Our AI/ML technology protects regular citizens from bad actors on the internet, using industry-leading deep learning, computer vision, natural language processing, and machine learning models for highly accurate real-time detection & automated takedown of fraudulent sites at the internet scale.

We also brought our technology to the community with CheckPhish, https://checkphish.ai. It is a free tool that protects millions of consumers from daily phishing, fraud, and fake sites. Charities, non-profits, social benefit corps, and schools are targets too. To aid the world, we will give our technology & services for free or at cost to any approved charity, non-profit, or social benefit corporation.

Our work is challenging but fun. We're all about shipping elegant, high-leverage products. Bolster cares deeply about collaboration, feedback, and iteration. Trust and respect are deeply rooted in our unique culture. Our inspiring proven leaders are hiring great people, providing super benefits, and impacting the world!

Learn about our cultural values: https://bolster.ai/about-us

Pay Transparency:

Based on California law, the following details are for California individuals only:
California base salary range and eligible for equity and benefits.

Your actual base salary and level will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

What we offer:
-Excellent medical, dental, and vision insurance
-Flexible time off + paid holidays.
-Equity + 401(k) plan