Director of Demand Generation

Your mission:
We are building a segment and region-aligned revenue organization with shared ownership of pipeline and ARR.

The Director of Demand Generation will own the global demand engine, designing and scaling how we generate, capture, and convert demand across all core markets.

This role sits at the center of marketing and sales, ensuring that:

• Every region has a clear, effective pipeline strategy
• Every euro spent on demand translates into measurable pipeline and revenue
• Demand generation is tightly aligned with sales priorities and market realities

This is a high-impact, hands-on leadership role combining strategy, execution, and team building.

In this role you will:
1. Own Global Pipeline Generation Strategy• Translate company ARR targets into pipeline generation plans by region and segment.
• Ensure balanced pipeline mix (inbound, outbound support, ABM, events, partnerships).
• Drive a shift from paid dependency toward diversified, efficient pipeline sources.
• Define and lead the global demand generation strategy across all regions (DACH, UKI/NEU, FR/SEU, US).

2. Lead Regional Demand Generation Execution• Manage and coach regional Demand Gen Managers embedded in PODs
• Ensure each region has: Clear campaign strategy, strong local market understanding (ICP, messaging, channels) & ownership of pipeline targets.
• Balance local autonomy with global consistency.
• Ensure regional teams are not operating as disconnected silos.

3. Own Digital & Performance Channels (Global)• Oversee all central digital channels. Paid search, paid social, website conversion & retargeting & lifecycle infrastructure.
• Define channel strategy and budget allocation.
• Ensure strong experimentation culture and performance tracking.
• Challenge channel efficiency (especially paid search dependency).

4. Drive Full-Funnel Demand (Not Just Lead Gen)
• Own the entire demand journey: Demand creation → capture → nurture → conversion.
• Build and scale: Lifecycle marketing (nurture, retargeting, reactivation), ABM programs for mid-market and enterprise, event and field marketing strategy with clear ROI.
• Work closely with GTM Ops to ensure funnel integrity and conversion optimization

5. Partner Closely with Sales & GTM Ops• Align weekly with Sales leadership on: Pipeline quality, target accounts, regional priorities.
• Partner with GTM Ops to: Define funnel stages and conversion benchmarks, track performance and identify bottlenecks & improve pipeline velocity and efficiency.
• Ensure demand gen is fully accountable to revenue outcomes, not activity metrics.

6. Build & Scale the Demand Gen Team• Hire, coach, and develop regional demand gen managers.
• Establish clear KPIs, operating cadence, and best practices.
• Create a culture of ownership, speed, and accountability.
• Ensure strong collaboration across pods and central functions.

What you need to be successful:
• 8–12+ years in B2B SaaS demand generation / growth.
• Proven experience owning pipeline targets, not just marketing metrics.
• Experience managing multi-region or international demand generation teams.
• Strong background in performance marketing, lifecycle, and ABM.
• Experience working closely with sales teams in mid-market / enterprise motion.
• High ownership mentality — accountable for revenue, not leads.
• Strong operator: able to build structure, process, and discipline.
• Comfortable in fast-scaling, evolving environments.

Bonus• Experience in PLG + sales-led hybrid motions.
• Experience building demand gen from a relatively unstructured starting point.
• Familiarity with European and US markets.

What’s in it for you?:
• Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Hub visit: Yearly sponsored trip to one of our hubs.
• Generous annual leave: Plenty of time off to recharge.
• Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.