Director of CRM

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

We’re looking for a Director of CRM who will architect a sophisticated customer lifecycle engine designed to maximize long-term value across our global user base. Your mission is to transform raw behavioral data into personalized, high-impact engagement strategies that turn casual users into loyal brand advocates.

What You'll Do 🎯

• Engineer automated lifecycle journeys that move users seamlessly from acquisition to long-term retention using advanced predictive triggers and multi-channel sequencing.

• Architect the CRM data schema in collaboration with Data Engineering to ensure real-time synchronization between our internal event tracking and external communication tools.

• Scale global retention KPIs—specifically Day-30 and Day-90 retention—by deploying aggressive A/B testing frameworks across Email, SMS, Push, and In-App messaging.

• Partner with Senior PMs and the Head of UA to bridge the gap between initial install and long-term monetization, ensuring a unified "Rewarded" experience throughout the user journey.

What You'll Bring 💡

• Experience in high-volume B2C engagement, specifically within AdTech, Gaming, or Rewarded User Acquisition environments where micro-conversions are critical.

• Mastery of Omnichannel Orchestration Platforms (e.g., Braze, Itable, or Salesforce Marketing Cloud) including the ability to build complex Liquid logic and API-triggered campaigns.

• Technical proficiency in SQL and Data Visualization, allowing you to independently query user behavior and build performance dashboards without constant Analyst support.

• Proven track record of managing deliverability at massive scale, ensuring high-intent messaging bypasses spam filters and reaches millions of daily active users.

• Bonus: Direct experience with Web3/Blockchain wallet-based notifications or deep knowledge of SKAdNetwork/ATT impact on retention attribution.

What Makes You a Great Fit 🌟

• Own Everything: You take full accountability for the "post-install" world, treating every churned user as a problem to be solved through better timing, better creative, or better incentives.

• Raise the Bar: You don’t settle for "batch and blast" marketing; you push the team toward hyper-personalization and 1:1 communication standards that set new benchmarks for the industry.

• Move Fast: You thrive in Almedia’s high-growth setting, pivoting your strategy based on real-time campaign performance and evolving market trends without losing momentum

Why Almedia? 🎁

• Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.

• Scale With Almedia: Grow alongside a startup that has been profitable from day one.

• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.

• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.