Director of Communications & Member Engagement

Evry Health is seeking a strategic, execution-oriented Director of Communications & Member Engagement. Reporting to the COO, you will own how members experience and engage with their health plan from enrollment through every touchpoint in their health journey.

This role goes beyond copy and graphics. You are a communications strategist and builder responsible for multi-channel engagement campaigns, marketing automation, content strategy, and sales enablement, directing external creative vendors while enforcing brand standards across all member- and sales-facing materials.

About Evry Health and Globe Life
We are on a mission to bring humanity to health insurance. Our high-technology health plans expand benefits, increase access and transparency, and feature a personalized, human approach. We strive to ensure members live happier, healthier lives.

Evry Health is the major medical division of Globe Life (NYSE:GL). Globe Life has 16.8 million policies in force, and more than 3,000 corporate employees and 15,000 agents. For more than 45 consecutive years, Globe Life has earned an A (Excellent) rating or higher from A.M. Best Company.

Roles and Responsibilities:

Member Engagement & Campaign Strategy:
• Own end-to-end member engagement strategy: design, execute, test, and optimize campaigns for measurable impact
• Manage the multi-channel marketing automation platform (Iterable): campaign logic, member journeys, webhook triggers, pacing rules, suppression, and re-send workflows
• Analyze campaign performance to refine timing, messaging, sequencing, and channel mix

Direct Mail & Print Program Management:
• Own Evry Health's direct mail program: vendor relationships, multi-touch print campaign design, USPS address validation, and production oversight
• Select HIPAA-compliant print product tiers based on content sensitivity, compliance, and cost
• Review proofs, resolve production issues, and manage invoicing

Content Strategy & Editorial Management:
• Build and maintain a comprehensive content calendar (monthly awareness campaigns, regulatory observances, and member education) in partnership with cross-functional teams
• Develop communications to promote Evry Health wellness programs in partnership with the Clinical team
• Write and edit high-quality copy for email, direct mail, digital assets, and member-facing documents

Sales & Broker Enablement:
• Own all sales and broker-facing materials in close partnership with the Chief Growth Officer
• Manage the full collateral workflow from intake through design direction, revisions, and final delivery
• Ensure all materials comply with brand guidelines

Partner & Wellness Vendor Marketing:
• Manage co-marketing campaigns with wellness vendors and strategic partners
• Serve as the primary marketing liaison, managing schedules, deliverables, and timelines
• Execute targeted campaigns for specific member segments in coordination with Sales and Account Management

Creative Direction & Vendor Management:
• Direct all creative production through external vendors including email templates, print materials, presentations, branded documents, and swag
• Set turnaround SLAs, review deliverables critically, provide actionable feedback, and maintain brand consistency
• Serve as quality control gate for all marketing materials before internal or external distribution

Marketing Operations:
• Design and manage a formal marketing request intake and prioritization process with clear SLAs by asset type
• Conduct annual marketing audits to identify gaps and strategic improvement opportunities

Required Experience & Skills:
• 5+ years in marketing communications, member/customer engagement, or a closely related field
• Hands-on experience with a multi-channel marketing automation platform (journey building, campaign logic, audience segmentation)
• Proven ability to direct external creative vendors
• Experience managing direct mail or print programs, including HIPAA-compliant considerations and multi-touch sequencing
• Experience owning sales or broker-facing enablement materials with brand governance oversight
• Demonstrated ability to build and manage a content calendar across multiple teams and stakeholders
• Strong copywriting and editorial skills across formats
• Exceptional attention to detail across copy, design, and data
• Strong cross-functional collaboration skills — comfortable working with Executive, Clinical, Engineering, Sales, and Customer Service teams

Preferred Experience & Skills:
• Experience with Iterable and/or AI-driven outreach platforms
• Background in healthcare, health insurance, or employee benefits
• Familiarity with engagement analytics and campaign reporting
• Experience at a growth-stage or startup company
• Account-based Marketing (ABM) experience

Why Join Evry Health?:
• High-impact, high-visibility role reporting directly to the COO
• Opportunity to build a communications function from the ground up — eventually leading a full team
• Innovative tools including AI-driven voice outreach and modern marketing automation
• Mission-driven work that directly improves how members access and engage with healthcare
• The stability of a public parent company (Globe Life) with startup agility

Evry Health is an EEO employer - Read More Here