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Director of Admissions

Distro

Concord, California permanent

Posted: February 6, 2026

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Quick Summary

The Director of Admissions is responsible for overseeing and managing admissions operations, ensuring campus-level admissions managers and advisors are executing daily plans and maintaining a professional image.

Job Description

Basic Function
The Director of Admissions is responsible for the oversight and management, training, KPI metrics, and tracking of admissions enrollment goals and outcomes at the Campus Level. This will be done by ensuring Campus Level Admissions Managers & Advisors are consistently executing their daily, weekly campus operational plans. In addition, the Director of Admissions is responsible for maintaining a highly professional image, the consistent management, introduction, and training of company-provided policies and procedures, and proactively managing the day-to-day admissions operations, ensuring campus-level student enrollment goals and successes through KPI monitoring and oversight.
Essential Job Duties
Manage and Oversee the recruitment, training and overall supervision for the Campus level Admissions team. Manage the oversight and direction of the admissions processes and procedures for the Campus level Admissions staff Manage the Admissions lead distribution, lead management, reporting metrics with oversight of the quality of information into the Admissions CRM Conduct daily and weekly meetings with Campus level staff to ensure appropriate progress is being made toward enrollment goals and quality of work Review the pipeline status of candidates as they move through from introduction/information to enrollment stages of the admissions process by running and reviewing daily and weekly lead management reports Communicate program requirements, academic requirements, and documentation needs Stay up to date on all programs offered by the campus as well as changes in the employment marketplace including program statistics such as; placement rates, licensure pass rates, retention rates Actively participating and meeting enrollment budgets and benchmarks for the Campus Level Admissions Department Participate in scheduled evaluations and goal-setting meetings with all Campus Level Admissions Staff Review and evaluation of admissions phone calls for quality assurance and to provide necessary coaching/training Actively seek out and promote ongoing admissions best practices Oversee and participate in the development of admissions materials, events, and marketing practices Regularly analyze start retention rates to see if trends exist (late or pressure enrollments) or if advisor practices (expectation-setting conversations) need to be reviewed. Actively review pipelines for each cohort and identify potential remediation activities with the Corporate DOA Work with Campus leadership as needed to solve enrollment process issues as they arise and undergo root cause analysis to solve issues going forward (may require onsite, co-management of the local admissions team for a period of time) Work with Corporate DOA on analyzing conversion rates at every pipeline stage by campus/program/advisor and work to improve process or individual advisor capabilities Other assigned duties as required

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