Director, Marketing Technology

About the Role

Chime is seeking an experienced Director of Marketing Technology to lead and scale our centralized MarTech organization across paid acquisition, web, lifecycle, and member engagement. This leader will own the strategy, architecture, and operations of Chime’s marketing technology ecosystem—spanning paid media technology, CMS, CRM and lifecycle platforms, DAM and brand systems, internal communications tooling, and AI-powered marketing enablement tools.

This is a highly cross-functional leadership role that sits at the intersection of Growth Marketing, Product, Engineering, and Data. The Director of MarTech will ensure Chime’s marketing technology enables faster execution, deeper personalization, stronger governance, and scalable growth across the full member lifecycle—from acquisition through LTV expansion, product attach, and ongoing engagement.

The base salary offered for this role and level of experience will begin at $224,000 and up to $310,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Define and execute a cross-channel MarTech strategy that drives acquisition efficiency, product adoption, lifecycle engagement, and long-term member value.

• Lead and develop a high-performing MarTech team, establishing clear ownership, operating rhythms, and scalable delivery models.

• Own and optimize the end-to-end marketing technology ecosystem (paid, CMS, CRM/lifecycle, DAM, AI tooling), ensuring platforms are integrated, secure, and built for scale.

• Partner with Product, Engineering, Data, and Growth leaders to translate business priorities into scalable systems that enable experimentation, personalization, and faster time-to-market.

• Establish governance, intake, and prioritization frameworks that reduce complexity and increase execution velocity across marketing teams.

• Ensure clean, reliable data flows and measurement infrastructure to support experimentation, performance optimization, and executive visibility.

• Own MarTech vendor strategy, including evaluation, negotiation, performance management, and stack rationalization.

To thrive in this role, you have

• 8+ years of progressive experience in Marketing Technology, CRM/lifecycle, or digital marketing systems, including people leadership.

• Proven track record owning and scaling complex, cross-channel MarTech ecosystems (paid media, CMS, CRM/lifecycle, DAM, and AI-driven tools).

• Deep hands-on experience with modern marketing platforms such as Braze, Contentful, DAM systems, and emerging AI-enabled marketing technologies.

• Demonstrated success partnering with Product and Engineering to build scalable integrations, data flows, and experimentation infrastructure.

• Strong strategic and systems mindset, with the ability to operate hands-on when needed.

• Technically fluent and data-literate — comfortable discussing APIs, schemas, integrations, experimentation frameworks, and performance measurement.

• Excellent communicator who can influence cross-functional stakeholders and bridge technical and non-technical teams.

• Proven ability to lead and develop teams, manage vendors, and operate effectively in fast-moving, high-growth environments.

• Experience in fintech, financial services, subscription, or membership-based businesses preferred.

• Familiarity with AI-enabled personalization, content automation, and regulated environments including compliance and data privacy considerations preferred.

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.

• 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute

• 💰 Competitive salary based on experience

• ✨ 401k match plus great medical, dental, vision, life, and disability benefits

• 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off

• 🫂 1% of your time off to support local community organizations of your choice

• 👟 Annual wellness stipend to use towards eligible wellness related expenses

• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents

• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.

• 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!

• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.