Director Marketing Operations

SmartRecruiters is the Recruiting AI Company that transforms hiring for the world’s leading enterprises. Built for global scale, SmartRecruiters, an SAP company, delivers an AI-powered hiring platform that automates and optimizes the entire talent acquisition process, ensuring faster and smarter hiring decisions. More than 4,000 companies, including Amazon, Visa, and McDonald's, rely on SmartRecruiters to build winning teams. In 2025, SmartRecruiters joined SAP, the global leader in enterprise applications. Together, SmartRecruiters and SAP are accelerating the reinvention of hiring by combining cutting-edge AI innovation with the scale, reach, and resources of SAP’s ecosystem.

At SmartRecruiters, we are a values-driven, globally focused tech company with a bold vision for the future of work. We commit and dig deep, embracing challenges with grit, curiosity, and a drive for excellence. We foster a collaborative and inclusive work environment, where trust and determination bring us together. Because together, we will win.

Recognized by Fosway Industry Analysts as a strategic leader in recruitment technology for three consecutive years, and awarded by Comparably as a top company for Women, Perks and Benefits, Work-Life Balance, Happiness, Compensation, Diversity, and Culture - we take pride in creating a place where everyone can thrive. Our remote-friendly culture, competitive salaries, and strong internal mobility ensure that high performers have meaningful growth opportunities in an environment built on respect and empowerment.

​​​​​​We are hiring a Director, Marketing Operations to elevate our marketing efforts and continue our drive for exceptional results. Reporting to the CMO, you will play a pivotal role in ensuring that the systems and processes that run our demand, brand and customer engagement programs are seamlessly executed, and deliver measurable results. 

You’re a problem solver and critical thinker, and enjoy connecting strategy to tactical execution. You’ll be successful if you’re highly collaborative and can motivate and inspire direct reports and the broader organisation. By nature, you love the details and revel in the optimization of systems and  processes , inspired by the goal of building impactful, revenue generating programs.

What You’ll Deliver / Key Responsibilities

• Own our tech stack: Take full responsibility for the marketing technology stack, including configuration, customization, and optimization of all related processes and integrations.

• Lead Funnel Management Process: Optimize our perpetual demand generation process by creating and managing automated workflows, campaigns, and nurturing programs to improve lead generation, qualification, and conversion.

• Track and Optimize Performance:  Support our monthly business review process. with analysis on key metrics, campaign performance, and ROI, providing actionable insights for optimization and improvement across marketing initiatives and channels.

• Technical Campaign Oversight: Oversee the technical execution of marketing campaigns using automation and data platforms, including setting up complex workflows, behavioral triggers, and personalized content delivery.

• Ensure Data Governance and Compliance: Develop and enforce data governance practices to ensure data privacy compliance, auditing data quality, and maintaining a clean and organized database.

• Enable the Marketing Organization: Act as a key driver of marketing capabilities by establishing comprehensive marketing operations processes, workflows, and best practices, and providing technical training to the marketing team.

• Drive Advanced Automation and Efficiency: Identify and implement new opportunities for advanced automation within platforms, such as dynamic content personalization and AI-powered features, to drive operational efficiency.

• Cross-Functional Alignment: Collaborate closely with Marketing, GTM, Product Management, and Customer Success to ensure cohesive, integrated campaign execution.

• Lead the Team: Lead and develop a high-performing marketing operations team, offering guidance, mentorship, and professional development opportunities.

• 5 - 7 years of experience in marketing operations or similar role, with proven success in leveraging marketing automation to drive impact and scalability within a SaaS environment

• Expertise as an administrator of a marketing automation platform (Marketo strongly preferred), with experience in tools like Marketo, Eloqua, SFDC, Qualified or similar

• A strategic and analytical mindset, combining a deep understanding of marketing automation, CRM systems, and data analytics in a B2B context.

• Proven ability to solve complex challenges, optimize systems, and implement best-in-class marketing operations strategies, technology-driven

• Strong leadership and stakeholder management skills, with the ability to partner across functions and drive projects forward

• Fluent in English, proficiency in German and/or French is an advantage