Director, Loyalty Design & Economics

The pay range is $135,000.00 - $243,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.  

Within the Target Loyalty team, the Director of Loyalty Design & Economics will lead the architecture and economic foundation of Target’s loyalty program. This leader is responsible for designing the core program structure—including discount strategy, accumulated value, tiers, benefits, and overall value proposition—and ensuring it delivers differentiated guest value while driving sustainable, profitable growth.

Key Responsibilities

• Own the end-to-end design of Target’s loyalty program structure, including accumulated value systems, tier frameworks, benefit constructs, and overall value proposition

• Ensure the program is simple, intuitive, and compelling for guests while differentiated in the competitive landscape

• Lead the development and management of the loyalty economic model, including cost of benefits, accumulated value liability, redemption dynamics, and breakage

• Define and monitor key performance indicators (e.g., incremental revenue, ROI, customer lifetime value, engagement, and retention)

• Partner with Finance to ensure the program delivers sustainable financial performance and aligns with enterprise goals

• Design a portfolio of benefits that balances high perceived value with cost efficiency, including monetary, experiential, and recognition-based rewards

• Champion a guest-first mindset in all program design decisions

• Translate complex economic concepts into clear, actionable strategies for senior leadership

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs. 

About You

• 10-12+ years of experience in loyalty, pricing, promotions, strategy, consulting, or related fields

• Proven experience designing or optimizing loyalty programs, rewards systems, or customer value propositions

• Strong financial acumen with experience building business cases, economic models, and ROI frameworks

• Deep understanding of customer behavior, incentives, and engagement drivers

• Experience leading cross-functional initiatives in a matrixed organization

• Excellent communication skills with the ability to influence senior stakeholders

Preferred

• Experience in retail, e-commerce, or consumer-facing industries

• Familiarity with loyalty platforms, CRM systems, and personalization strategies

• Background in analytics, economics, or behavioral science

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota. 

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.