Director, Integrated Marketing

Come As You Are

Your gender, your gods, your love life, your skin, your abilities are what we celebrate at Fittes! We are progressive, open-minded and value diversity of thought as we know this is what pushes us to do things better than our competitors.  If you are good at what you do and work hard, we welcome you to come as you are.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification.  If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways! Tell us why you think you're the right person, you may be just the candidate we are looking for. 

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth. We’re a team of disruptors driven by ambition, creativity, and accountability.

Collaboration, humility, and intentionality define our work environment, and our team’s results speak for themselves.

Curious about our work? We started with the first modular air register designed to customize to any surface, and have since expanded into multiple product categories. We're a team focused on building something extraordinary and long-lasting, for both our customers and our people. See more on our Glassdoor, Instagram and website!

The Opportunity

We’re looking for a Director of Integrated Marketing. A strategic, data-driven, and creative brand builder who will elevate our brand presence across both D2C and B2B markets.This is a pivotal role that bridges long-term brand vision with short-term execution. As our Director of Integrated Marketing, you’ll define and own the full 360° brand experience — from our visual identity and voice, to how we show up across campaigns, channels, and customer

touchpoints.

You’ll work at the intersection of creativity and strategy, balancing bold ideas with data-informed decisions to shape how our brand grows and resonates. You’ll lead a high-performing marketing team, guide internal and external partners, and collaborate closely with sales and product stakeholders to ensure our brand fuels business growth.

This is your chance to put your mark on a brand that’s ready to stand out. You’ll have the space to test, iterate, and push creative boundaries, while also building repeatable systems and smart processes that scale. If you’ve ever dreamed of turning a category-defying brand into an industry icon, this role is for you.

Compensation

$140,000 - $150,000 

*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience. 

Hybrid Model

3 days in + 2 days WFH

What you’ll be doing:

Leadership + Culture [40%]

+ Hire, develop, and inspire top talent in the marketing team

+ Lead regular 1:1s, performance reviews, and career development planning

+ Foster a high-eNPS culture rooted in coaching, engagement, and retention

+ Adapt leadership style to motivate and empower the team

+ Collaborate cross-functionally to ensure alignment with broader company goals

+ Embody and champion Fittes values across all internal and external touchpoints

Brand Strategy [30%]

+Own and direct the full 360° brand experience across digital, social, PR, and partnerships

+ Maintain and evolve brand guidelines from packaging to experiential touchpoints

+ Collaborate with B2B sales and performance marketing to achieve revenue goals

+ Lead community growth and engagement initiatives

+ Drive brand awareness through campaign performance and organic growth

Content + Partnerships [30%]

+Lead and expand influencer and media partnerships

+ Own the affiliate program strategy and execution

+ Oversee content strategy, planning, and delivery in alignment with brand objectives

+ Manage third-party vendors and ensure cohesive brand messaging

Tech Stack:

+ Google Analytics – Intermediate

+Search Engine Optimization – Intermediate

+Digital and Social Media Platforms -Expert

+ Marketing Analytics - Expert

+ Meta/Google

+ Digital and Social Media Platforms - Expert

+ High AI literacy and comfort with digital marketing platforms - Intermediate

+ Adobe Creative Suite - Expert

+ DAM platforms - Expert

You’re a good fit if you:

+ Bring 10+ years of experience in marketing, with at least 5 years focused on shaping

brand strategy and 3+ years driving go-to-market success

+ Know what it takes to manage and grow a physical product brand—because you’ve done

it, more than once

+ Have led and inspired creative talent for 5+ years, whether internally, externally, or

across both

+ Know how to take a creative idea from concept to execution and have led the full

process for 3+ years

+ Are passionate about performance and know how to bring out the best in a team

+ Use data to guide decisions—not just gut feel—with experience using tools like Google

+ Analytics, Meta platforms, and Shopify

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can

offer you in return for your hard work and discipline:

+ Joining a high-performing, fast-growing team driven by ambition

+ Pay-for-performance profit-sharing bonus structure

+ Super-immersive learning environment and the opportunity to develop your

career with us, if you can keep up

+ Flexible and inclusive benefits including HSA

+ Employee Stock Option Plan

+ Hybrid work structure - we are committed to 3 days in office

+ Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to

meet you!)

+ Strict “No email/slack on phones” policy and “No email/slack outside of office

hours” policy — we value our personal time and are committed to protecting this

for our team members.

+ Fully stocked kitchen with snacks and fresh fruit