Director, Industry Marketing

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

UiPath is scaling a modern, vertically aligned go-to-market strategy — and we are building the Industry Marketing function from the ground up to support it. The Director, Industry Marketing will architect and lead this new function, establishing the narratives, plays, content, and operating models that define how UiPath shows up in priority industries.
This is a build-from-scratch opportunity: you will hire and lead a team of Industry Marketing Managers, establish the workflows and standards for vertical content and messaging, and serve as the primary partner to our Sales, Product, and Industry Pods.
You will define what excellence looks like for vertical storytelling at UiPath.

What you'll do at UiPath

• Build the Industry Marketing Function

• Establish the operating model, processes, and standards for UiPath’s first-ever Industry Marketing team.

• Hire, lead, and develop a team of Industry Marketing Managers who bring a blended background of industry expertise and product marketing skills.

• Set the vision for how industry messaging, content, and GTM plays scale globally across regions, functions, and campaigns.

• Build strong partnerships with Sales, PMM, Product, Integrated Marketing, Events, and the Industry Pods.

Develop Industry Narratives & POVs

• Define differentiated industry narratives grounded in customer insight, market trends, and UiPath’s unique value in agentic automation.

• Create executive-ready POVs that elevate UiPath’s stance across industries such as Financial Services, Healthcare, Public Sector, Office of the CFO, Testing/Engineering, and more.

• Serve as a key thought partner to Vertical Sales and PMM in shaping category and industry perception.

Create Industry GTM Plays & Solution Messaging

• Develop scalable go-to-market plays for each priority vertical, linking customer problems → UiPath solutions → measurable business outcomes.

• Partner with Product and PMM to map platform capabilities to industry-specific needs.

• Ensure consistency across messaging, demand programs, field campaigns, and partner motions.

Produce High-Quality Industry Content

• Oversee the creation of vertical content including:

• Industry POVs

• Executive pitch decks

• Solution briefs

• Case studies and ROI tools

• Sales enablement materials

• Work closely with Creative Studio and Brand for production and quality while owning narrative clarity and technical accuracy.

Field Enablement & Deal Support

• Equip Sales and field teams with role-based enablement (AE, SE, BDR) tailored to industry context and buyer needs.

• Support strategic opportunities with bespoke messaging, solution framing, and industry insights.

• Ensure industry content feeds into regional field motions and accelerates active pipeline.

Event Strategy & Thought Leadership

• Shape industry messaging and content for flagship events, including FUSION, partner events, workshops, and webinars.

• Partner with Exec Comms to infuse industry insights into keynote narratives and breakout content.

• Support analyst relations (AR) and PR with industry frameworks and insights.

Insights, Analytics & Continuous Improvement

• Establish a framework for industry insights: trends, benchmarks, competitive positioning, and customer patterns.

• Gather feedback from Sales, customers, and campaigns to refine messaging, content, and plays.

• Build the reporting cadence and performance dashboards for industry efforts.

What you'll bring to the team

• 8–12+ years in B2B SaaS across industry marketing, product marketing, solution marketing, or vertical GTM strategy.

• Experience building or scaling a marketing function, including hiring and developing talent.

• Strong familiarity with one or more of UiPath’s priority industries.

• Demonstrated ability to translate complex technical capabilities into simple, compelling business stories.

• Experience working closely with Sales, Product, PMM, Field, and Events teams in a matrixed environment.

• Exceptional writing, messaging, and narrative development skills.

• Ability to balance strategy with hands-on execution in a fast-moving environment.

• A passion for automation, AI, and transforming enterprise operations.

Why This Role Matters

• You will build a net new, high-impact team that becomes central to UiPath’s vertical GTM strategy.

• You will shape the industry narratives that define UiPath’s position in a rapidly evolving automation market.

• You will directly influence how UiPath creates demand, accelerates deals, and articulates value across every industry.

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.