Director Growth & Product Marketing, Subscriptions

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

We are seeking an experienced and visionary Director Growth & Product Marketing, Subscriptions to lead the strategic development, expansion, and execution of our subscription offerings. This critical leadership role will be responsible for defining the go-to-market strategy for new subscription products, optimizing existing offerings, and driving sustainable subscriber growth and retention. This role will act as the key bridge between Product, and Engineering, ensuring our subscription value proposition resonates powerfully with our target audiences and delivers exceptional business results. This role will cover both Web, Mobile Web, and Apps.

Join us as we navigate a large-scale organizational transformation. We move fast, and we need someone who can bring clarity to ambiguity while driving success in an ever-changing environment.

The impact you'll make:

• Define and own the overarching growth and product marketing strategy for all paid subscription products, focusing on customer acquisition, conversion, activation, retention, and monetization.

• Lead the end-to-end Go-to-Market process for new subscription launches, feature releases, and pricing/packaging updates, ensuring successful market entry and adoption.

• Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings.

• Oversee all subscription growth channels and implement rigorous A/B testing and optimization programs across the funnel.

• Serve as the primary marketing stakeholder in the product development process, influencing the roadmap based on market opportunity, competitive analysis, and consumer insights.

• Work closely with Product and Engineering to bring new subscription offers and value propositions to our audiences.

• Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction.

• This role isn’t just about Growth Hacking and Creative & Copy testing, it’s about identifying new entry points, new ways to interact with users to support that value proposition and acquire subscribers.

What you've accomplished:

• Extensive Subscription Marketing Experience, including direct experience working with bundled subscription offerings and complex pricing tiers.

• App Ecosystem Expertise: Deep understanding of subscription-based business models and the technical/commercial nuances of the iOS and Google Play ecosystems.

• Data-Driven Mindset: Diligent monitoring of key performance indicators (KPIs), with a focus on identifying and responding to fluctuations in DAU, MAU, and ARPU, etc.

• Deep Product Experience with a strong understanding of user experience and the ability to identify and articulate points of friction within an experience and successfully elevate these as compelling value propositions to potential and existing subscribers.

• Strong Growth Marketing expertise and a proven track record of developing and executing robust testing plans (A/B, multivariate) across the full funnel to significantly increase subscription volume and optimize key conversion metrics.

• 8+ years of progressive experience in product marketing, growth marketing, or a related role, with a minimum of 3 years focused specifically on subscription-based products.

• Demonstrated success in developing and executing end-to-end Go-to-Market strategies that resulted in significant subscriber growth and revenue expansion.

• Deep analytical fluency and a proven ability to leverage data (A/B testing, cohort analysis, LTV, churn metrics) to inform marketing strategy and drive investment decisions.

• Exceptional cross-functional leadership skills with the ability to influence and collaborate effectively with Product, Engineering, Data Science, and Executive leadership.

• Strong strategic thinking coupled with a hands-on, execution-oriented approach.

• Excellent written and verbal communication skills, capable of translating complex product concepts into simple, compelling customer benefits.

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.

TWCo Benefits/Perks:

• Flexible Time Off program

• Hybrid work model

• Variety of medical insurance options including a $0 cost premium employee coverage

• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans

• Progressive family plan benefits

• An opportunity to work for a global and industry-leading technology company

• Impactful work in a collaborative environment

Base Salary: $180,000 - $220,000

The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors.