Director, Growth Analytics & CRO

Role Overview

Location: Canada (tbk is headquartered in London, ON)
Position type: Full-time
Work Location: Hybrid – remote + 2-days/week in office (London, ON)
Salary: $110,000 – $120,000 (depending on experience)
Reports To: CEO

About tbk

tbk is a full-funnel marketing, web, and software partner for mid-market organizations whare tired of juggling vendors and short-term fixes. We help leadership teams align strategy, brand, web platforms, and campaigns – then turn that intqualified demand and clear revenue reporting.

We’re known for combining math + magic: serious strategy, data, and engineering paired with creative that actually moves people.

As we level up tbk’s growth intelligence practice, we’re hiring a Director, Growth Analytics & CRO tdefine and lead how we use data, experimentation, UX and AI across the full funnel tdrive growth for our clients.

Small confession: Yes, we know our current website and some of the icons are a bit… dated and dare we say cheesy. Please don’t judge our UX by that alone – we’re in the middle of a glow-up, and you’ll have a say in where it goes next.

The Role

You’ll own tbk’s growth intelligence function.

This is not a reporting role. It’s a “what should we dnext?” role.

You’ll be the person whcan:

Look at a messy mix of web analytics, CRM and pipeline data, media performance, and on-site behaviour
Decide what actually matters
Turn that intclear experiments, UX guidance, and dashboards that C-suite teams can act on

You’ll lead a small cross-functional pod (marketing, analytics, CRO, UX, dev), work directly with client leadership, and push tbk forward in how we use AI, BigQuery, and automation tfind growth faster.

What You’ll D
Own growth analytics & CRO for key clients
Define North Star metrics and success measures for client programs (revenue, leads, CAC, LTV, conversion rates, pipeline velocity, etc.).
Build and maintain executive-ready dashboards in Looker Studiand related tools that surface only the numbers that matter.

Design and oversee CRO and experimentation roadmaps:

hypotheses, test design, and sample sizing
clear test readouts and next steps.
Translate findings intdecisions—“here’s what we saw, what it means, and what we should dnext.”
Lead performance-focused website UI/UX reviews
Partner with UX designers, product owners, and developers treview new and existing site experiences.
Use analytics, heatmaps, user flows, and testing data tanswer: “Will this UX actually move the KPIs?”

Provide data-backed guidance on:

page structure and hierarchy
funnel flows and forms
on-site messaging priorities
You won’t be pushing pixels, but you’ll lead the performance lens on website planning and launches.
Own the full-funnel view (including CRM)
Connect the dots between media web CRM pipeline revenue.

Work with client and tbk teams tensure:

tracking is consistent from first touch through topportunity and closed-won
KPIs reflect true funnel health, not just vanity metrics.

Use CRM and marketing automation data (e.g., HubSpot, Salesforce, Dynamics) to:

identify leaks and friction points
recommend nurture flows, handoff improvements, and lifecycle tweaks.
Lead a growth intelligence pod
Provide day-to-day leadership tmarketers, analysts, CRO specialists, and UX partners working on your accounts.

Set standards for:

analysis quality
experiment design
reporting
performance-focused UX feedback.
Coach team members on how tthink, not just what buttons tpress – raising tbk’s overall analytics and CRO maturity.
Partner with account leads and tbk leadership on quarterly business reviews and growth plans.
Push the frontier with AI, BigQuery & automation

Use AI deeply and creatively – beyond simple prompting:

Build or oversee custom scripts and connectors tclean, enrich, and join data (e.g., with BigQuery, Apps Script, Python, or similar tools).
Use AI taccelerate analysis and experimentation – faster insight cycles, better segmentation, and stronger test ideas.
Identify where AI can eliminate manual busywork (tagging, anomaly detection, content variants, etc.).
Stay on top of new AI and data tools and regularly bring “here’s what we’re trying next” ideas inttbk’s practice.
Be the bridge tthe C-suite
Present insights and recommendations tVP and C-level stakeholders with confidence and clarity.
Turn a sea of numbers int3–5 slides that matter tbusy executives.
Build trust by tying your work directly tbusiness outcomes: revenue, margins, retention, pipeline quality, customer experience.
What You’ll Bring
8+ years in growth analytics, digital analytics, CRO, performance marketing, product analytics or a closely-related role.
Proven experience working in a digital or marketing agency environment. You understand agency pace, client expectations, and why some people love this world and others don’t.

A proven track record of driving measurable growth through:

experiments
UX and funnel improvements
data-informed decisions (conversion lifts, revenue impact, CAC reduction, higher LTV, etc.).
Experience leading or mentoring other practitioners (marketing, analytics, UX/CRO or similar).
Expert-level analytics and data stack:

Expert-level Looker Studiexperience:

building complex, multi-source dashboards
performance-tuning and structuring for executive audiences.

Strong hands-on experience with:

BigQuery (or similar data warehouse engines like Snowflake / Redshift)
Google Analytics 4
Tag managers, pixels, and conversion tracking setup.
Comfortable writing and reviewing SQL and working with large datasets.
CRO, UX, and CRM chops:

Demonstrated CRO and UX performance experience:

structuring tests and experiments
designing meaningful variants
interpreting results beyond “did it win?”
giving clear, performance-focused feedback on wireframes, comps, and flows.

Solid experience with CRMs and marketing automation (e.g., HubSpot, Salesforce, Dynamics, or similar):

understanding lifecycle stages, lead scoring, and opportunity stages
linking web and campaign performance tpipeline and revenue.
AI and communication:

Deep comfort with AI as a craft, such as:

using LLMs taccelerate analysis and insight generation
guiding or building small tools/scripts that connect APIs, automate reporting, or enrich data
knowing when AI is useful and when human judgment must lead.

Excellent communication skills:

You can turn complexity intsimple, compelling narratives.
You know clients don’t want all the data—they want the right data with a clear recommendation.
Education (or equivalent experience)
Bachelor’s degree in a quantitative, business, or related field (e.g., Analytics, Statistics, Computer Science, Economics) is an asset – but not required.
We care more about what you’ve actually shipped (dashboards, experiments, growth wins) than the exact path you took tget here.

How tApply
Tstart, send us your résumé/LinkedIn and a brief note or portfolilink highlighting your most meaningful growth and analytics wins.

Melissa McInerney
CEO & Chief Creative Officer, tbk

“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed tbeing better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you tjoin our team of smart, driven problem solvers.”

Our Hiring Process
As an employer of choice, tbk aims tbe welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We dnot discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed tcreating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We dnot discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due ta disability, please let your recruiter know.