Director, Field Marketing & ABM

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

At Intercom, we believe great marketing doesn’t just generate attention, it drives revenue.

As Director of Global Field Marketing, you’ll own Intercom’s global field strategy across regions, events, executive engagement, and account-based marketing (ABM). You’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward.

You’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant.

We’re looking for a builder: someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine.

What will I be doing?

Own Global Field Marketing Strategy

• Define and lead Intercom’s global field marketing strategy across North America, EMEA, and APAC

• Build region-specific plans aligned to GTM priorities, territory strategy, and pipeline goals

• Translate company objectives into field programs that directly impact revenue

Build and Scale ABM Events

• Own Intercom’s global ABM Events motion (1:1, 1:few, and 1:many programs)

• Partner with Sales and RevOps on target account selection and segmentation

• Design personalized campaigns that drive enterprise pipeline, deal velocity, and expansion

Deliver High-Impact Experiences

• Lead strategy and execution for field events, executive programs, customer marketing activations, and flagship moments

• Create experiences that generate new pipeline, accelerate active deals, and strengthen long-term customer relationships

Operate as a GTM Partner

• Work closely with regional Sales leadership to support territory priorities and pipeline gaps

• Build repeatable GTM plays that sellers actively use in live deals

• Align programs with Product Marketing messaging and launch cycles

Measure What Matters

• Own performance measurement, attribution, and ROI across all field programs

• Partner with RevOps to improve reporting and pipeline visibility

• Use data to continuously optimize program mix and investment strategy

Lead and Scale a Global Team

• Build and manage a high-performing global field marketing and ABM team

• Set clear goals, operating rhythms, and execution standards

• Develop talent and create a culture of ownership and impact

What skills do I need?

Experience

• 8–12+ years of experience in B2B SaaS field marketing, revenue marketing, or demand generation

• Proven success building and scaling global field programs tied directly to pipeline and revenue

• Hands-on experience running ABM programs for enterprise and strategic accounts

• Experience partnering deeply with Sales leadership and Revenue Operations

• Experience managing globally distributed teams

Skills & Mindset

• Strong commercial and GTM orientation, you think in pipeline, not just campaigns

• Highly data-driven with experience owning ROI measurement and attribution models

• Exceptional organizational and execution skills

• Strong stakeholder management and cross-functional influence

• Clear, confident communicator who can align teams around shared goals

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us.

• Competitive salary and meaningful equity

• Comprehensive medical, dental, and vision coverage

• Regular compensation reviews—great work is rewarded!

• Flexible paid time off policy

• Paid Parental Leave Program

• 401k plan & match

• In-office bicycle storage

• Fun events for Intercomrades, friends, and family!

Proof of eligibility to work in the United States is required.

The base salary range for candidates within the SF Bay Area is $226,800 - $295,625. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

#LI-Hybrid

Policies

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.