Director - Field Force - Automotive Aftermarket (US)

At Bosch Mobility Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Mobility Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.

Join us at Bosch Mobility Aftermarket and help us shape the future of mobility!

Position Summary

The Director Field Force is responsible for leading and scaling the U.S. field sales organization focused on independent automotive repair shops, regional workshop chains, and service networks. This executive role drives revenue growth, market penetration, and brand positioning by leading a high-performing field team promoting products, diagnostic solutions, and value-added services.

This role combines strategic leadership, operational excellence, and strong industry relationships to ensure sustainable growth in the highly competitive U.S. automotive aftermarket.

Key Responsibilities

Strategic Leadership

Develop and execute the U.S. field sales strategy aligned with North America growth objectives.

Define go-to-market models for workshops including independent garages, multi-shop operators, and franchise networks.

Identify market opportunities and drive expansion across regions and customer segments.

Lead pricing, promotion, and service bundling strategies in collaboration with Marketing and Product Management.

Field Force Management

Lead, coach, and scale a nationwide team of Regional Sales Managers and Field Sales Representatives.

Build a performance-driven culture with clear KPIs, accountability, and incentive alignment.

Implement territory planning and coverage models to optimize customer reach.

Establish structured sales routines, CRM utilization, and disciplined pipeline management.

Commercial Execution

Drive revenue growth, margin expansion, and market share gains.

Develop key account strategies for large workshop chains and buying groups.

Strengthen relationships with distributors and channel partners where applicable.

Oversee field execution of product launches, service programs, and promotional campaigns.

Customer and Market Engagement

Maintain executive-level relationships with strategic customers and industry associations.

Represent the company at major industry trade shows and events such as AAPEX and SEMA.

Monitor the competitive landscape and adjust field tactics accordingly.

Operational Excellence

Establish and monitor KPIs including revenue, sell-through, service adoption, customer acquisition, retention, and field productivity.

Lead forecasting and budgeting for the field organization.

Drive digital enablement including CRM systems, sales tools, and service platforms.

Ensure compliance with U.S. labor laws, safety regulations, and corporate governance standards.

Required

Bachelor's Degree in Business or Engineering, or related field. MBA preferred.

10+ years of progressive sales leadership experience in the U.S. automotive aftermarket.

Minimum 5+ years leading multi-region field sales teams.

Proven track record of scaling field organizations and delivering sustained revenue growth.

Deep understanding of the U.S. independent repair shop landscape and distribution structures.

Strong financial acumen. P&L responsibility preferred.

Experience with CRM systems and data-driven sales management.

Willingness to travel extensively, typically 50–70%.

Preferred

Experience in automotive diagnostics, workshop equipment, parts, or service solutions.

Exposure to digital services or subscription-based business models.

Experience managing both distributor-led and direct-to-shop sales models.

Prior experience in a global organization.

Leadership Competencies

Strategic thinker with strong execution discipline

Results-oriented and performance-driven

Strong commercial and financial acumen

Proven people developer and team builder

Excellent negotiation and influencing skills

Change management capability

High cultural adaptability

Key Performance Indicators

Revenue growth year over year

Market share growth

Field productivity metrics

Customer acquisition and retention rates

Service attachment rate

Margin development

Employee engagement and retention within the field organization

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization not available.

All your information will be kept confidential according to EEO guidelines.

Equal Opportunity Employer, including disability / veterans.

The U.S. base salary range for this full-time position is $190,000 - $230,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

https://www.bosch.us/careers/why-bosch/culture-and-benefits/

https://www.myboschbenefits.com/public/welcome