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Director, Fashion & Retail

Shadow

New York, NY (SHADOW NY) Hybrid permanent

Posted: November 13, 2025

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Quick Summary

The ideal candidate must have at least 7+ years of experience executing PR and communications activities, possess an inside-out understanding of the Fashion + Retail industry, and be comfortable managing teams, counseling clients and generating results.

Job Description

SHADOW is currently seeking a candidate to fill the Director role in its Fashion + Retail division. The ideal candidate is a highly experienced leader and multi-tasker who operates with confidence, energy and enthusiasm. Candidates must have at least 7+ years of experience executing PR and communications activities, possess an inside-out understanding of the Fashion + Retail industry, and be comfortable managing teams, counseling clients and generating results.

What You Bring:

• Confidence and charisma: Directors at SHADOW are the energetic leaders of their respective divisions - you must know how to speak, write, present and communicate so as to command the respect of your clients and inspire & galvanize your teams.

• Industry savvy: you must know the industry inside and out, understand the market position and direction of SHADOW’s clients in the space, and have your finger on the pulse of trends, pop culture and social media.

• Industry connections: you are expected to have rich relationships across all verticals of media to impact the brands under your representation.

• Managerial competence: you will be overseeing the work and output of dynamic teams across capabilities as well as an entire division, and must be comfortable operating under pressure, meeting tight deadlines, and working on multiple projects simultaneously.

What You Do:

• Management: As Director, you must have a clear sense of how each account is performing at any given moment, and step in as needed to support, brainstorm, and bolster impact.

• Strategy: Provide strategic guidance to clients and team members on an ongoing basis - your input is expected to be founded in data, research, and a keen understanding of the cultural moment.

• Prioritize: Set account priorities and communicate them accurately and efficiently to team members as well as ensure that accounts are set up for success for what’s happening now as well as in the future.

• Analyze: Work to define and analyze target markets and know how to position your clients to create a unique product identity.

• Execute: Develop, deliver and lead strategic client programs and initiatives. You must be an innovative thinker and set the standard for creativity in your division, with ideas that you personally can set into motion using your own industry connections and credibility. You must also bring high-level relationships to the table to help secure coverage that makes an impact.

• Client Correspondence: You are the first point of contact for your clients, therefore serving as both the mouthpiece and the ear for your teams.

Annual Compensation

$110K - $150K (commensurate with experience)

What We Provide:

• Medical + dental + vision insurance

• Generous PTO and paid holidays

• Dedicated mental health days

• Unlimited sick time

• Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)

• 401(k) retirement plan with matching

• Pre-tax commuter and healthcare benefits

• 12 weeks paid leave for new parents

• Individualized career mapping

• Summer Fridays (early close Fridays Memorial Day - Labor Day)

• Hybrid work schedule (1-3 days in office per week, depending on role)

While SHADOW intends to maintain these employee benefits, the Company reserves the right to modify, amend or terminate these benefits at any time and for any reason.

Additional Information

SHADOW promotes a diverse and high performing company culture. SHADOW is dedicated to providing equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

All your information will be kept confidential according to EEO guidelines.

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