Director, EMEA/APAC Marketing

What is Contentstack?

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.

Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.

Learn more at www.contentstack.com.

Who Are We?

At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!

What are we looking for?

Contentstack is looking for a Director of EMEA/APAC Marketing who will own end-to-end regional marketing strategy and execution across Europe, the Middle East, Africa, and Asia-Pacific. This role is responsible for driving measurable pipeline and revenue impact, increasing brand awareness, and aligning tightly with regional sales leadership to support enterprise and mid-market growth targets. You will localize global initiatives while designing and scaling region-specific programs that reflect market nuance, buyer behavior, and cultural context.

This is a hands-on leadership role for a strategic marketer who can move fluidly between planning, execution, and stakeholder influence, while operating with a strong sense of ownership and accountability for results. The role serves as a critical connector between global strategy and regional execution. Contentstack is an AI-forward company, and we expect all candidates to bring practical experience using AI tools and technologies as a core part of how they work, learn, and drive impact. If this excites you so far, and you thrive in a fast-paced environment, we’d love to hear from you!

Here's what you'll be doing:

• Develop and execute a comprehensive regional marketing strategy aligned to global priorities and regional revenue goals

• Partner closely with EMEA and APAC Sales leaders to drive pipeline, accelerate deals, and support account-based motions

• Own regional demand generation programs including events, field marketing, campaigns, partnerships, and digital initiatives

• Own the success of the regional BDR function, partnering with Sales leadership to set strategy, drive performance, and ensure consistent pipeline creation and qualification

• Localize global messaging, positioning, and content to resonate with regional buyers and markets

• Analyze regional performance, pipeline contribution, and ROI to continuously optimize programs

• Manage regional marketing budgets and forecast spend against impact

• Build, mentor, and lead regional marketing talent and agency partners as needed

• Serve as the voice of the region to the global marketing team, providing market insights and feedback that inform global planning, messaging, and investment decisions

What really gets us excited about you?

• 10+ years of B2B SaaS marketing experience, with a strong focus on regional or international markets

• Proven success driving pipeline and revenue impact in EMEA and/or APAC regions

• Experience partnering with enterprise sales teams and supporting complex, multi-stakeholder buying cycles

• Strong understanding of regional market dynamics, cultural nuance, and localization best practices

• Ability to balance strategic thinking with hands-on execution in a fast-paced and evolving environment

• Excellent communication and stakeholder management skills across senior leadership and cross-functional teams

• Experience with field marketing, ABM, and integrated demand generation programs preferred

• Prior experience in SaaS, CMS, or composable or DXP ecosystems is a plus

• Experience working in an AI-forward environment, with demonstrated ability to use AI tools and technologies as a core part of day-to-day work, problem-solving, and continuous learning

• Some travel is required

Salary for this role ranges from €135,000 - 150,000 based on skill set and experience. Please note: The contract will be a one year contract that can convert to an indefinite contract after evaluation.

What Do We Offer?

Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.

Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.

Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!

One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…

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