Director, Effectiveness

780 - Director, Effectiveness

About WPP Media

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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Our effectiveness lead will work closely with both the adidas effectiveness team and their internal team to deliver best in class measurement and insights for adidas' media campaigns across Europe. They will be a strong communicator, an expert in measurement & testing, and have strong vision in terms of how to deliver insightful actionable reporting.

Skills and Experience

• Being the strategic partner for the adidas Europe Effectiveness Lead and their broader team; working closely with them to deliver key measurement projects.

• Managing a Senior Analyst and overseeing the roadmap for the separate team responsible for producing our dashboard / data provisioning tools.

• Overseeing our learning agenda in consultation with our adidas Europe Brand and Performance teams.

• Ensuring the quality of our testing remains high and delivers actionable insights to the client.

• Working with both our brand and performance team to optimise our reports to client; both the process and the end product.

• Leading the WPP side of our MMM programme & related data provisioning (working closely with Gain Theory and adidas).

• Leading special measurement project relating to measurement; for example our asset effectiveness analysis programme.

Requirements:

• Experienced working in Media Measurement / Effectiveness

• Very strong communication and client management skills.

• Strong understanding of media measurement tools / techniques; most notably MMM, Digital Attribution, Lift Testing.

• Inquisitive nature; will always to understand not only the 'why' behind trends but also the 'so what'.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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