Director (eCommerce), Brand Impact - Global Communications Agency

The Team

We harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. With this in mind, we create provocative, inspiring solutions for big brands with stories to tell - which could be anything from traditional media, social first content and creators to an installation, film, event or long-term movement. And while we’re part of a successful global group, we have developed a ‘start-up’ mentality of bravery and entrepreneurialism, rooted in business-changing ideas.

The role

We are seeking an experienced Director of Integrated Communications to lead our eCommerce communications practice. This is a strategic role combining PR expertise with deep eCommerce knowledge to deliver integrated campaigns that drive brand awareness, customer acquisition, and sales for our growing roster of retail and digital-native clients.

You will be responsible for developing integrated communication strategies that span earned media, owned channels, paid amplification, influencer partnerships, and content marketing. This role offers the opportunity to lead a talented team, drive business development, and shape how modern brands communicate in the competitive eCommerce landscape.

Key Responsibilities

Strategic Leadership:

• Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients

• Lead the P&L for assigned client accounts, ensuring profitability and growth

• Stay ahead of industry trends and emerging platforms, particularly within eCommerce, retail tech, and consumer behavior

• Champion best practices in integrated communications across the agency

Client Management & Business Development:

• Manage relationships with C-suite and marketing leadership at key clients

• Lead pitches and presentations for new business opportunities, particularly in eCommerce and DTC sectors

• Identify cross-selling opportunities and develop integrated service offerings

• Ensure exceptional client satisfaction and retention

Team Leadership:

• Lead, mentor, and develop a team of account managers, strategists, and coordinators

• Set performance standards and drive a culture of excellence and creativity

• Foster collaboration across PR, content, digital, and influencer teams

• Support team professional development and career progression

Campaign Development:

• Oversee the creation of innovative, integrated campaigns that break through in the eCommerce space

• Ensure all work demonstrates creativity, strategic thinking, and measurable ROI

• Balance owned, earned, shared, and paid channels to maximize impact

• Manage campaign timelines, budgets, and quality across all deliverables

Expertise in eCommerce Communications:

• Understand eCommerce business models, customer journey, and key performance metrics (CAC, LTV, conversion rates)

• Develop strategies that support customer acquisition, retention, and lifetime value

• Leverage product launches, seasonal campaigns, and data-driven insights in PR strategy

• Navigate unique challenges of online retail including marketplace optimization, reviews and reputation, and community building

Required Experience

• Background in PR, communications, or marketing with leadership/management experience

• Proven track record of developing and executing integrated communications campaigns

• Demonstrated experience working with eCommerce, DTC, or retail brands (preferably digital-native)

• Strong understanding of earned media, content marketing, influencer partnerships, and digital channels

• Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy

• Experience managing teams and leading cross-functional projects

• Excellent project management and organizational skills

• Exceptional written and verbal communication abilities

Desired Skills & Attributes

• Background in eCommerce, retail, or direct-to-consumer sectors

• Experience with marketing technology, CRM platforms, and analytics tools

• Knowledge of influencer marketing and community management

• Crisis communications experience

• Familiarity with media buying and paid social platforms

• Strong commercial acumen and entrepreneurial mindset

• Ability to thrive in a fast-paced, dynamic environment

• Strategic thinker with strong problem-solving abilities

• Energetic, collaborative, and adaptable leadership style