Director, E-Commerce Business Unit

Role Summary

The Director, E‑Commerce Business Unit leads strategy, execution, and performance across Bimeda’s e‑commerce and retail channels driving top‑line sales, profit, and long‑term sustainable growth. They design and execute a transformative commercial strategy across distribution, category management, promotions and customer marketing, while building a progressive retail‑focused model for Ag Retail, mass market, eCommerce and emerging channels. This role is Remote w/Travel

The role oversees sales strategy, product marketing, policies and procedures, strategic and organizational planning and team development. It requires deep understanding of prescription medication workflows between retailers and veterinarians and the ability to reduce friction in this process.

The Director presents category strategies to senior leadership, guides resource allocation and partners with a specialist retail distributor to build efficient operations and strong retail customer networks. They provide strategic direction to meet annual revenue and profit targets, manage budgets, identify growth and cost‑reduction opportunities, drive cross‑functional planning and coach and mentor team members.

Key Role Specific Requirements

Provide long‑term strategic direction and set annual sales and profit targets aligned with Bimeda’s goals

Own the retail business unit’s sales, marketing, and expense budgets and manage all budget line items

Partner with KAMs and Marketing to create integrated, long‑term product marketing plans

Lead issue resolution with distributors and support execution of the Omni‑Channel strategy

Direct sales activities to achieve targets and manage conflict related to new Omni‑Channel initiatives

Coach, motivate, and develop team members

Translate marketing and customer strategies into actionable plans and execute campaigns across retail platforms

Ensure accurate forecasting and collaborate with Demand Planning on product needs

Share U.S. market insights with global Bimeda teams to support alignment

Please note that this job description is not exhaustive and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.  

Competencies Required for the Role
STRATEGIC THINKING – is the ability to analyze the company’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors.

LEADERSHIP – is the ability of an individual to influence, coach or inspire followers or other members of the organization; to enhance others’ commitment to their work and to a high -performance culture.  Provide motivational support, and the ability to develop and communicate goals in support of the business mission.  Provide direction with purpose and alignment to Company vision and values.  

ADAPTABILITY/CHANGE AGILITY – Is the ability to be agile and adapt to constant change; shows good resistance to pressure and stress; is resilient and open-minded. The ability to demonstrate support for innovation and for organizational changes needed to improve the organization’s effectiveness; initiating, sponsoring, and implementing organizational change.  The ability to change or be changed in order to fit or work better on some situation or purpose, and embrace change.  Strives for continuous improvement.

ENGAGEMENT, DRIVE AND EMPOWERMENT - The ability to convey confidence in employee’s ability to be successful, especially at challenging new tasks; delegating significant responsibility and authority to engage employees; allowing employees freedom to decide how they will accomplish their goals and resolve issues.

BUILDING RELATIONSHIPS – is the process of developing social connections.  This is a fundamental business competency that is the basis for reputation, influencing, closing deals and sustaining business relationships.

PROBLEM-SOLVING – Is the ability to find solutions to complex problems quickly; know how to identify problems and strengths; good analytical skills.

Required Qualifications & Experience

Bachelor’s degree (BS/BA) required.

Minimum of ten (10) years of experience in U.S. Animal Health sales.

At least five (5) years of successful sales management experience, leading teams and driving commercial results.

Five-plus (5+) years of experience working with customers, brokers, distributors, wholesalers, and agencies within the Omni-Channel market space.

Demonstrated digital sales and marketing expertise with a strong understanding of Omni-Channel strategies.

Industry experience collaborating with Bimeda’s existing distributors, particularly those with established retail strategies.

Established customer relationships or prior experience working with key partners, including:

Omni-Channel: Amazon, Chewy, Walmart, Alivet, and other major Omni-Channel players

Retail: Tractor Supply and farm-and-fleet organizations

Catalog Companies: Valley Vet, Jeffers, RJ Matthews

Mass/Big Box: Walmart, Target, Petco, PetSmart

What We Offer

Health Insurance (medical, dental, vision)     

401(k) plan for retirement savings

Paid time off (vacation, sick leave, holidays)

Life insurance

Employee assistance program

Expected Salary Range: $190,000 - $240,000

About Bimeda
Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.

Bimeda’s global innovation program sees eight state-of-the art R&D centers across four continents collaborate on an enviable product development pipeline which anticipates the ever-evolving needs of the animal health industry.

Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products including sterile injectables, vaccinations, nutritional boluses, feed additives, tablets, water-soluble powders, pastes and non-sterile liquids.

Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products while also being the partner of choice for contract manufacturing and R&D services for prominent companies within the animal health industry.

More info at www.bimedacareers.com

Bimeda is an equal opportunity employer committed to fostering a diverse workforce. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.