Director, Data Strategy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2370 - Director, Data Strategy

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

We are seeking a Director to join our Data Strategy team for our client.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

The main focus area of this role are;

Data-led audience and bidding strategy and enablement;

• Lead the development of data‑driven audience, bidding and activation strategies across addressable channels and product categories.

• Oversee test‑and‑learn frameworks, ensuring insights are translated into scalable recommendations and best practice.

• Own data strategy ways of working across the campaign lifecycle, from briefing through optimisation and learning.

• Develop and maintain audience and activation playbooks to drive consistency, quality and effectiveness.

• Partner with transformation and planning leads to ensure broader initiatives are thoughtfully embedded into campaign activity and measurement frameworks.

Technology Project Ownership;

• Own large‑scale data and technology workstreams, from concept to delivery, ensuring alignment with business objectives.

• Lead cross‑functional initiatives spanning data platforms, media systems and operational processes.

• Ensure delivery is structured, outcome‑focused and measured against defined success criteria.

Cross-functional Collaboration;

• Be a conduit between technical and less technical teams, ensuring alignment on project goals and client objectives and speaking in the correct data language to the clients.

• Work with the client and agency teams to define, justify and request future signals and data products which can drive the clients business goals.

Management

• This role oversees the work and development of Data Strategy Manager and a Data Strategy Associate.

Skills and Experience

• Deep interest in Media & Technology: An understanding of and desire to learn more about data products, AI, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.

• Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships.

• Communication and Presentation Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.

• Experience managing multiple stakeholders in a matrixed environment

• 6+ years digital agency-side working on a data-led role either agency, vendor or client side, with a strong emphasis on digital paid media.

• Highly developed interpersonal, team building and relationship management skills

• Understanding of the importance of privacy first media and what that means for how we need to do things differently

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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Please read our Privacy Notice for more information on how we process the information you provide.