Director, Customer Marketing

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.

Our core values drive us in our important mission of keeping people safe & informed: 

• We’re humans not robots

• Customers always come first  

• We work better together

• Simplicity is our strength

• Our reputation is priceless

• Hard work pays off  

As one of the fastest growing software companies in the United States, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand!  

This role is a unique opportunity to lead a high-impact team responsible for retention marketing, customer expansion, customer advocacy, and building a thriving customer community. Reporting to the Senior Director of Segment Marketing & Events, you’ll lead the vision and execution of programs that drive product adoption, influence expansion pipeline, amplify our customer’s voices through advocacy, and deepen customer relationships through both digital and in-person touchpoints.

Who you are:

You’re a collaborative, data-driven marketing leader with a track record of turning customer insights into scalable, high-impact programs. You thrive at the intersection of strategy and execution, bringing structure, prioritization, and a clear sense of direction to your team—while never hesitating to dive into the work alongside them when needed. As a natural coach and team builder, you invest in others’ growth and foster a culture of accountability and collaboration. You have a keen ability to align cross-functional teams and influence without authority—building strong relationships across Marketing, Sales, CS, and Product. Above all, you’re energized by owning big goals, solving complex problems, and delivering measurable results for both the business and our customers.

What you get to do every day:

• Set the vision and priorities for customer marketing, aligning programs to company-wide goals across adoption, retention, expansion, advocacy, and community.

• Manage, coach, and support a team of four direct reports—empowering them to deliver strategic impact across customer lifecycle marketing, expansion campaigns, advocacy programs, and community engagement.

• Collaborate cross-functionally with partners in Customer Success, Sales, Product, Operations and Marketing—ensuring customer marketing initiatives are deeply aligned to business objectives.

• Lead key strategic initiatives, including development of a customer journey map and a customer marketing attribution model, to inform program design and measure performance across the customer lifecycle.

• Analyze key performance indicators across owned programs—using data and insights to inform strategy, measure marketing impact, and drive continuous improvement.

• Manage the annual customer marketing budget—strategically allocating resources across programs to maximize ROI and ensure alignment with business goals and growth targets.

What you bring to the role:

• 7+ years of experience in B2B SaaS marketing, with 3+ years focused specifically on customer marketing, retention/lifecycle, or growth.

• 3+ years of experience managing and developing high-performing direct reports.

• Passion for leading integrated programs that increase product adoption, reduce churn, and drive expansion pipeline.

• Demonstrated success building and scaling customer advocacy programs that turn happy customers into raving fans.

• Experience growing an online and in-person customer community that drives engagement, knowledge-sharing, and product adoption.

• Strong familiarity with building marketing programs across multiple channels: email, in-app, gifting, events, webinars, and digital community platforms.

• Excellent cross-functional collaboration skills with a track record of building strong partnerships with Customer Success, Sales, and Product teams.

• Data-savvy mindset with the ability to build dashboards, report on KPIs, and turn insights into action.

• Strong communication and storytelling skills, both written and verbal.

• Strong copywriter with experience leverage AI to increase output.

• Familiarity with tools like Gainsight, Salesforce, Sendoso, and Outreach preferred.

• This is a hybrid position (2-3 days a week) based in downtown Austin, Texas.

Why you’ll love working at AlertMedia:

• Competitive base salary + Company-wide bonus program 

• Generous and flexible time off and parental leave policies 

• Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees! 

• 401K with generous company match 

• Amazing rewards and incentives – we love celebrating each other! 

• Commitment to community service with opportunities to give back  

• A Best Places to Work company 9 years in a row and numerous other awards 

• Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails 

• Ongoing career development opportunities through our Learning & Development team 

Why you’ll love working at AlertMedia:

• Competitive base salary + Company-wide bonus program 

• Generous and flexible time off and parental leave policies 

• Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees! 

• 401K with generous company match 

• Amazing rewards and incentives – we love celebrating each other! 

• Commitment to community service with opportunities to give back  

• A Best Places to Work company 10 years in a row and numerous other awards 

• Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails 

• Ongoing career development opportunities through our Learning & Development team 

About AlertMedia: 

AlertMedia helps organizations protect their people and businesses through all phases of an emergency. Our award-winning threat intelligence, emergency communication, and travel risk management solutions help companies of all sizes identify, respond to, and recover from critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries. 

We are an equal opportunity employer focused on creating a collaborative and exciting place for all to work. Ensuring a diverse, inclusive, and equitable workplace for all people is key to our success and core to our values. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.   

This is an amazing opportunity to be part of our wave of momentum and take our company, and your career, to the next growth stage. We'd love to get to know you better and share how we serve our amazing customers. For more information, please visit www.alertmedia.com   

Come join us in our mission to save lives and minimize loss through effective communication.    

 AlertMedia does not currently sponsor applicants for work visas.   

By applying for the role, you agree that Alert Media will use your Personal Information in connection with the recruitment process and in accordance with our Privacy Policy – https://www.alertmedia.com/legal/privacy-policy/