Director, Customer Acquisition & Engagement, Martech & Automation

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Customer Acquisition & Engagement, Martech & Automation Overview Marketing Services (MS), Mastercard’s marketing strategy and execution arm, delivers scalable, digital, and data-driven marketing solutions leveraging MarTech and unique data to accelerate campaign performance. Our vision: be the partner of choice for Issuers and Merchants through automated, lifecycle-driven campaigns and CRM capabilities that drive profitable customer engagement and Mastercard preference. EEMEA seeks a Marketing Automation Solutions Lead with expertise in digital marketing, CRM, and campaign management. The ideal candidate understands card portfolio growth drivers and KPIs, and has experience with CRM automation tools, customer engagement platforms, and lifecycle campaign orchestration to deliver measurable results. Role & Responsibilities -Drive MS revenue by designing and implementing scalable, technology-enabled marketing solutions, including B2B2C product packages integrating D&S and MarTech capabilities. -Define and deploy digital and CRM-driven go-to-market strategies for Spend -Optimization campaigns (activation, retention, e-commerce, cross-border, merchant partnerships). -Support P&L management for EEMEA MS Spend Optimization, tracking KPIs (Revenue, Margin, Expenses). -Contribute to product strategy, planning, budgeting, and rollout for campaigns/projects. -Monitor issuer KPIs and recommend actions to improve portfolio performance. -Collaborate with Product, Sales, and BD teams to develop data-driven lifecycle campaign strategies. -Create pricing models for MS products/services, including pay-for-performance options. -Develop automated lifecycle management strategies leveraging CRM, marketing automation, and personalization tools. -Partner with technology providers for omnichannel campaign automation. -Provide expertise on MarTech platforms (CRM, email marketing, campaign management). -Build scalable, automated marketing solutions for issuers to drive portfolio growth. -Conduct competitive analysis and share innovative solutions across digital marketing and CRM. -Act as a trusted advisor on CRM and MarTech strategies. -Suggest implementation approaches, timelines, and cost analyses for successful delivery. Experience -10+ years in marketing, product management, CRM, consulting, or digital transformation, ideally in financial services/payments. -Proven success in designing and scaling CRM-driven lifecycle marketing programs (activation, engagement, retention, reactivation, e-commerce, cross-border). -Strong product/solution management background; ability to translate business objectives into tech-enabled marketing solutions. -Deep knowledge of CRM, marketing automation, personalization platforms; experience selecting and leveraging MarTech/AdTech partners. -Solid understanding of MarTech, AdTech, mobile, and performance marketing ecosystems. -Commercial acumen with P&L experience; ability to build pricing models and ROI frameworks. -Skilled in cross-functional collaboration within complex, matrixed environments. -Expertise in digital marketing channels, data-driven targeting, and customer journeys. -Analytical mindset; experience tracking KPIs and driving optimization strategies. -Consulting/advisory experience is a plus. All About You -Positive, solution-oriented, and accountable; recognized as a trusted partner in fast-paced environments. -Highly collaborative and influential across global, multicultural teams. -Exceptional communication and presentation skills; able to engage stakeholders at all levels. -Strong commercial acumen; confident engaging senior clients and partners. -Strategic thinker; able to connect data, technology, and market trends into actionable plans. -Analytical problem-solver; decisive under pressure and comfortable with ambiguity. -Results-driven, entrepreneurial, and proactive; passionate about building and scaling solutions. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.