Director, Consumer Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Consumer Marketing

The Director, Consumer Marketing- Philippines within the Southeast Asia Marketing team will lead Philippines Integrated Marketing and Comms across Consumer Marketing, B2B initiatives, Digital & Social, and Media channel strategies to drive Mastercard brand preference, engagement, and usage. This role is responsible for shaping and executing marketing strategies that strengthen Mastercard’s position in the Philippines market while aligning with regional priorities and accelerating direct-to-consumer impact.

Role

- Develop and execute annual Country marketing plans and KPIs for the Philippines.
- Engage internal stakeholders to align on B2C strategy, consumer value propositions, and business objectives.
- Partner with Accounts, Merchant, and cross-functional teams to grow market share and drive consumer activation.
- Apply consumer insights, segmentation, and behavioral data for effective multi-channel targeting.
- Lead digital marketing innovation, optimizing campaigns across mobile, digital platforms, and emerging technologies to drive consumer engagement and conversion.
- Manage social media content strategy, publishing calendar, and always-on consumer engagement across channels.
- Deliver B2B2C with Issuers and Partners using Mastercard marketing assets and toolkits.
- Ensure cohesive messaging and collaboration across global, regional, and local teams to elevate Mastercard’s B2C presence and brand relevance.

All About You
- Bachelor's degree in marketing, Business, or related field; MBA preferred.
- Several years of marketing experience, including strong marketing leadership.
- Proven track record in managing large-scale consumer campaigns and delivering measurable business and brand results.
- Strong strategic planning and execution skills, with demonstrated ability to drive consumer marketing performance.
- Expertise in digital marketing, social media, consumer journeys, and emerging technologies.
- Excellent analytical skills and ability to derive insights from consumer and market data.
- Strong stakeholder management and collaboration skills.
- Familiarity with the Philippines market, consumer landscape, and broader Southeast Asia regional dynamics.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.