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Director, Commercial, Thailand, Vietnam, Cambodia, Myanmar & Laos

AccorCorpo

Bangkok, Bangkok, Thailand Hybrid permanent

Posted: April 23, 2026

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Quick Summary

A Director is expected to oversee a team and lead a commercial department in Thailand, Vietnam, Cambodia, Myanmar and Laos, focusing on the growth and development of the company.

Job Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Reporting to the Vice President, Commercial Market Strategy Asia PME the role provides strategic guidance to property leadership teams, ensuring each property executes a successful commercial strategy. Further, the role aims to develop commercial talent within the region, and drive a culture of performance and collaboration amongst property and regional teams.

Key responsibilities

• Guides each property to ensure a successful execution of their commercial strategy.
• Conducts regular and collaborative commercial sessions with property teams, including structured commercial reviews and attendance at RevMax meetings.
• Focuses on Managed/Owned network, with an increased focus on top fee contributors.  
• Regular engagement with SMDL specialists and Operations team to highlight opportunities and performance risks. 
• Collaborate with SMDL specialists and property teams on action plans to address performance gaps.
• Collaborate with property teams to ensure commercial strategies align with Accor regional strategies, and the priorities of the HUB.
• Assist property teams to ensure all relevant regional and corporate SMDL opportunities are maximized.
• Ensures consistent use of tools to drive consistency across the region (i.e Commercial self-audit tool, Commercial Action Plans).
• Proactively support, guide and validate key SMDL vacant positions.
• Develop high-caliber talent, anticipate future talent needs and guide plans to address skill and resource gaps.  
• Support the SMDL critical path for new openings, re-openings and re- branding properties, by providing market intelligence and validating preopening plans and SMDL budgets.
• Collect and support the sharing of market intelligence amongst regional and property teams.
• Coach and provide guidance on the budgeting and pricing validation process.
• To build high value working relationships with internal stakeholders.
• Assist VP Operations’ in developing relationships with property owners, and assist in owner presentations and regional updates where required.
• To provide guidance to Franchise hotels on their commercial strategy and action plans.

• Master Degree or equivalent is of advantage.
• Minimum of 5 years of relevant experience in the hotel industry.
• Strong understanding of Sales, Marketing, Distribution and Loyalty concepts.
• Strong understanding of market influences, and impacts on supply and demand.
• Fluent in written and spoken English (other languages desirable).
• High attention to detail in fast-paced environment.
• Strong presentation, negotiating and influencing skills.
• Performance focused, with strong analytical skills.
• Flexible, able to embrace and respond to change effectively.
• A coaching leadership style.
• Developed emotional intelligence for effective communication and relationship management.
• Ability to work independently with strong initiative in a dynamic environment.
• Self-motivated and enthusiastic.

• Based at Bangkok, Thailand
• Reports to Vice President, Commercial Market Strategy Asia PME
• Competitive employee benefits
• ALL Heartist card offering discounted rate at Accor Hotels worldwide

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