Director, Channel Partnerships – Alpaca Connect Marketplace

Who We Are:

Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Our recent Series C funding round brought our total investment to over $170 million, fueling our ambitious vision.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 6 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by top-tier global investors, including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Unbound, SBI Group, Derayah Financial, Elefund, and Y Combinator.

Our Team Members:

We're a dynamic team of 230+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

Role Overview

We are seeking a Director of Channel Partnerships to lead the global growth of the Alpaca Connect Marketplace, a core pillar of Alpaca’s ecosystem strategy.

This individual will operate at the intersection of business development, product strategy, and technical integration, establishing Alpaca as the go-to marketplace for embedded investing and trading infrastructure, rivalling competitor platforms.

You will own both the commercial strategy and the product partner journey: from API integration and OAuth experience to co-marketing and monetization.

Key Responsibilities

• Marketplace & Product Strategy

• Define the product roadmap for Alpaca Connect in collaboration with Product, Engineering, Operations and Developer Experience teams.

• Champion a partner-first architecture: streamlined OAuth flows, unified onboarding, sandbox environments, and API documentation.

• Benchmark against competitors to build the most frictionless integration experience in the market.

• Develop standardized partner SDKs, templates, and technical onboarding documentation.

• Partner Acquisition & Ecosystem Building

• Source and close partnerships with fintechs, trading tools, analytics providers, and wealth platforms.

• Build a curated ecosystem across categories such as portfolio analytics, research, tax optimization, compliance, KYC, payments, and automation tools.

• Drive co-development initiatives—helping partners build new use cases leveraging Alpaca’s APIs (Broker API, Trading API, OAuth, and account funding).

• Technical Partnership Enablement

• Translate business opportunities into product integration requirements, working directly with partner CTOs, product leads, and engineers.

• Lead technical workshops, solution design sessions, and API architecture reviews.

• Ensure partner integrations meet Alpaca’s standards for scalability, data security, and regulatory compliance.

• Collaborate with Developer Relations to improve partner tooling, SDKs, and marketplace discoverability.

• Commercial Growth & GTM

• Design tiered monetization models (rev share, referral, usage-based pricing) for marketplace partnerships.

• Develop launch playbooks, partner certification programs, and co-marketing campaigns.

• Track KPIs such as number of active integrations, API call volume, partner-sourced accounts, and transaction growth.

• Cross-Functional Leadership

• Partner with Engineering, Product, Marketing, Compliance, and Customer Success to deliver an end-to-end partner experience.

• Advocate internally for partner-driven feature requests that unlock new integration categories.

• Represent Alpaca at industry events, conferences, and developer summits to grow brand recognition.

Qualifications

• 8–12 years of experience in partnerships, platform ecosystems, or product management within fintech, trading, SaaS, or API-driven companies.

• Strong technical acumen: ability to understand REST APIs, OAuth 2.0 flows, webhooks, data schemas, and developer onboarding processes.

• Proven experience driving channel or marketplace growth—ideally building or scaling an integration marketplace or API platform.

• Deep understanding of brokerage, custody, trading infrastructure, or financial data systems.

• Ability to interface confidently with engineers, product teams, and C-level executives.

• Exceptional communication, negotiation, and stakeholder management skills.

• Analytical mindset with experience building dashboards and tracking GTM impact (HubSpot, Salesforce, Looker, etc.).

How We Take Care of You:

• Competitive Salary & Stock Options

• Health Benefits

• New Hire Home-Office Setup: One-time USD $500

• Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

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