Director – Branding & Communications, Rocket Growth

Location: Seoul, South Korea
Job Type: Full-time

About Coupang

At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.

We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.

On Rocket Growth (RG):

Rocket Growth is a dynamic business unit focused on driving innovation, scale, and strategic growth across emerging markets and categories. We are building a brand that stands for bold thinking, transformative impact, and future-forward leadership.

Role Overview

We are seeking a seasoned marketing and communications leader to spearhead RG’s brand building and media strategy. This role is pivotal in shaping how RG is perceived externally—ensuring consistent, high-impact visibility across relevant media outlets, industry platforms, and thought leadership forums.

Key Responsibilities

• Brand Strategy & Positioning

• Define and evolve RG’s brand narrative in alignment with business goals.

• Develop and execute integrated brand campaigns that elevate RG’s visibility and reputation.

• Thought Leadership

• Collaborate with RG leadership to craft compelling thought leadership content.

• Identify speaking opportunities, awards, and editorial placements for RG leaders.

• Stakeholder Engagement

• Partner with internal teams (Marketing, Communications, Growth, etc.) to ensure brand consistency.

• Act as a strategic advisor to RG leadership on brand matters.

• Measurement & Optimization

• Track brand health metrics, media coverage, and campaign performance.

• Continuously refine strategies based on insights and market feedback.

Qualifications

• 15–20 years of experience in brand strategy or corporate communications.

• Proven track record of building brands and securing high-impact media visibility.

• Strong storytelling, writing, and executive communication skills.

• Experience working in fast-paced, high-growth environments.

• Background in corporate communications is highly desirable.

Language Requirements

• Fluency in Korean and English is mandatory.

Recruitment Process

• Application Review

• Phone Interview

• Onsite or Virtual Interviews

• Offer

Note: The process may vary depending on the role and scheduling considerations. Applicants will be notified of updates via the email provided during application.

Additional Information

• This job posting may close early if the position is filled.

• Coupang reserves the right to rescind an offer if false information is discovered during the hiring process.

• We are proud to be an equal opportunity employer and do not discriminate based on disability or veteran status.

• Job titles and responsibilities may be adjusted based on the candidate’s experience.

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