Director, Brand Safety & Responsible Investment

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

6125 - Director, Brand Safety & Responsible Investment

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Global Head of Brand Safety is responsible for defining and leading WPP Media’s brand safety strategy and practices across all markets. Acting as the lead spokesperson for WPP Media on brand safety topics, this role shapes industry standards, influences policy, and maintains the organisation’s position at the forefront of brand safety innovation.

Based in London, you will partner with clients, industry bodies, technology providers, and internal WPP Media teams to ensure safe, responsible media investment and mitigate risks to brands across channels and platforms. This position has global oversight and will direct crisis response, education, operational enforcement, and strategic collaboration to protect brand integrity, client trust, and consumer safety.

Skills and Experience

Global Industry Leadership & Strategic Partnership

• Be the lead spokesperson for WPP Media globally around all brand safety topics, representing WPP Media at industry events, in the press and with trade bodies

• Align with Global Partnerships teams to influence product innovation and roadmaps with key industry partners and industry collaborations (e.g. Ad tech partners, IAB etc.)

• Ensure global adherence to industry standards and obtain the associated certifications (e.g., TAG Brand Safety, IAB Gold).

• Advise the wider business and generate POVs on brand safety developments, incidents and legislative changes relevant to WPP Media

Client Leadership

• Define and lead the overall brand safety strategy together with individual (global) clients on an ongoing basis, requiring regular contact with key clients as well as leading the brand safety strategy in client reviews and pitches

Brand Safety Standards & Implementation

• Ensure WPP Media is at the leading edge of brand safety development, overseeing selection of third-party measurement and developing frameworks for defining and qualifying success

• Maintain rigorous adherence to WPP Media’s brand safety best practices throughout all agency operations

Global Guidance, Education & Training

• Outline best practice around brand safety tools and strategies to minimise duplication and maximise efficiency, effectiveness and value during implementation

• In conjunction with the Learning and Development team, design and deliver comprehensive and engaging global brand safety education and training programmes for all WPP Media teams

Crisis Management

• Lead WPP Media's global crisis response to brand and user safety incidents, including responses to sensitive news cycles, regulatory impacts, and social media platform challenges.

Responsible Investment

• Develop and implement a ‘gold standard’ approach to responsible investment, ensuring it is implemented into existing ways of working

Financial and Operational

• Own the annual global budget planning process for the Brand Safety team function, working with internal global finance teams to ensure appropriate resource allocation

• Input into the Global Investment strategy around negotiation and implementation of brand safety tools to maximise client value and operational excellence

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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