Director Brand, Content & Campaigns

Ubisoft is a global leader in video games with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six, to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

 

Position Summary

Ubisoft is seeking a Director, Brand, Content & Campaigns to lead and orchestrate the global expression of the Ubisoft brand across corporate, employer, and strategic narratives.

Reporting directly to the Chief Communications Officer (CCO), this international role plays a central role in shaping how Ubisoft speaks to the world — through its brand platform, content ecosystem and highly creative integrated 360° campaigns aligned with business priorities.

This role combines strategic leadership, creative direction, and operational excellence, working closely with internal stakeholders and external partners worldwide.

 

Responsibilities and Duties

Brand Strategy & Stewardship

• Own and evolve the Ubisoft brand in alignment with the company strategy, values, and longterm vision.
• Act as the guardian of Ubisoft brand consistency and relevance across all touchpoints (corporate, employer, institutional, owned channels, campaigns).
• Define and animate brand frameworks, messaging architectures, and visual/verbal guidelines at a global level.
• Ensure consistency and coherence between the Ubisoft brand and other brands within the Ubisoft ecosystem, including Creative Houses.

Content Strategy & Creation

• Lead the global content ecosystem, overseeing content strategy, planning, and production across formats (editorial, video, social, executive content, immersive storytelling).
• Manage and inspire content creation teams (in‑house and external), ensuring high creative standards, relevance, and cultural impact.
• Ensure content supports reputation, engagement, and narrative leadership, not just visibility.

360° Campaign Leadership

• Design and drive integrated creative 360° communication campaigns aligned with Ubisoft’s key business and reputational priorities.
• Oversee campaign planning, creative development, rollout, and performance measurement across markets and channels.
• Ensure campaigns are insight‑driven, locally adaptable, and globally coherent.

Cross‑Functional & International Leadership

• Act as a central connector between Corporate Communications, Creative Houses, and Publishing (marketing and sales).
• Partner closely with regional teams and local communications leads to ensure global strategies are relevant and executable locally.
• Manage agencies and strategic partners (creative, content, production, media) at an international level.

Governance, Performance & Innovation

• Define KPIs and measurement frameworks for brand health, content effectiveness, and campaign impact.
• Continuously identify opportunities for innovation in storytelling, formats, platforms, and technologies.

 

• Significant experience in brand, communications, content and/or campaign leadership roles, ideally in international and matrixed organizations.
• Proven experience leading global brands, complex content operations, and large‑scale integrated campaigns.
• Strong strategic mindset with the ability to translate strategy into powerful creative execution.
• Strong understanding of reputation, cultural dynamics, and corporate storytelling.
• Experience in media, entertainment, technology, or creative industries is a strong plus.
• Excellent leadership skills, able to manage senior teams.
• Positive leader who believes in the power of diversity – authentic, honest, and knows how to create a climate of trust.
• Outstanding communication and interpersonal skills, capable of engaging and inspiring diverse stakeholders at all levels.
• Fluent English and French required (written and spoken).