Director, Benefits Communications + Engagement

About the job

The Director, Benefits Communications + Engagement is responsible for leading and executing strategic communication initiatives that promote understanding and utilization of clients’ employee benefits programs. This role oversees a team of Communication Specialists and Graphic Designers, ensuring quality, creativity, and alignment across communication channels. The Director translates complex healthcare and benefits information into clear, engaging language and drives operational excellence and innovation across the department.

Essential functions

Leadership & Team Development

• Recruit, mentor, and inspire a high-performing team of Communication Specialists and Graphic Designers.

• Remain highly organized to manage existing task request processes, collaborate with the team, and delegate projects accordingly.

• Introduce innovative methodologies and best practices to drive efficiency within the department.

Client Communication Strategy & Delivery

• Design and implement clear, engaging communication campaigns that promote understanding and utilization of clients’ employee benefits programs.

• Translate complex healthcare and benefits information into accessible language that supports informed decision-making.

• Coordinate updates and messaging in alignment with plan changes, compliance requirements, and organizational priorities.

• Maintain communication calendars and governance processes to ensure timely delivery and alignment across channels.

Creative Execution & Quality Assurance

• Write and develop content for custom communication deliverables aligned with clients’ strategies and collaborate with Communications Specialists and Graphic Designers on the final product.

• Ensure quality assurance, consistency, and measurable impact across all client communication engagements.

• Own and drive creative workflow processes from project initiation, execution, approvals, production, proofing, tracking, and archiving.

Operational Efficiency & Innovation

• Proactively seek out new technologies or solutions that may improve client deliverables and processes.

• Exhibit urgency and efficiency when completing projects driven by client deadlines.

• Coordinate with Population Health + Wellness and Retirement teams to develop client-specific health and wellness campaigns.

Collaboration & Relationship Management

• Establish strong relationships with internal stakeholders by delivering on client project specifications and deadlines.

• Collaborate cross-functionally to ensure alignment and consistency in messaging and client experience.

Education

• Bachelor’s degree in Marketing, Communications, or related field preferred.

• 5+ years of experience in insurance or professional services industry required.

Knowledge & Experience

• Proven track record of success in managing creative teams and developing communication campaigns.

• Experience translating complex benefits information into accessible and engaging materials.

• Familiarity with benefits microsite management and multi-channel communication strategies.

Technical Functions

• Proficient in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat).

• Skilled in Foleon, Issuu, and Microsoft Suite (Word, Excel, PowerPoint, Outlook).

• Strong writing, editing, and presentation skills with effective analytical and problem-solving abilities.