Director, B2B Enterprise Insights

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in San Francisco, Sunnyvale or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

About the Role

We are seeking a highly strategic, hands-on, research-led insights leader to lead our B2B Marketing Insights function focusing on enterprise customers and inform marketing leadership to shape our GTM strategy. This leader will operate as a decision partner to marketers, integrating multiple signals across research, behavioral, and business data to translate complexity into clear, actionable direction against marketing’s highest priorities. 

The Director will act as a full-stack insights builder who frames ambiguous business problems, architect insights roadmaps and learning agenda, leads research, synthesizes imperfect data, and delivers executive-ready recommendations that improve decision quality.

This role also plays a critical part in rebuilding and scaling insights capability within a fast-moving, tech-driven environment.

About the Team

The Market Insights team serves as a research and insights Center of Excellence enabling LinkedIn Marketing to make confident, audience-centric, data-driven decisions.

We develop deep audience understanding, deliver well-synthesized and actionable insights from multiple data sources, leverage intelligent technology, and operate as a strategic decision-enablement partner across the business.

Responsibilities

• Lead Insight Design and Development:

Own end-to-end insight development by framing ambiguous business challenges into researchable questions and defining and executing the appropriate methodological approach (qualitative, quantitative, hybrid, or experimental).

• Research Craft Ownership:Serve as a hands-on research architect, ensuring studies are decision-fit, identifying bias and validity risks, and making informed trade-offs in research design.

• Multi-Source Synthesis and sense making:

Integrate findings across primary research, behavioral signals, digital advertising data, product data, and commercial performance metrics to develop coherent narratives and recommendations.

• Drive Strategic Alignment:

Act as a thought partner to B2B marketing leaders on audience prioritization, messaging strategy, funnel optimization, demand generation, and channel/budget trade-offs.

• Influence & Communicate:

Deliver structured, executive-ready insights and recommendations framed in business impact and risk terms. Navigate stakeholder pushback constructively and influence without authority.

• Capability Building:

Help rebuild and scale an AI-first, decision-oriented insights function by raising quality standards, installing structured problem-framing approaches, and mentoring team 

Basic Qualifications

• 12+ years of experience in market research, B2B insights, marketing strategy, or related fields. 

• 5+ years of leadership experience driving cross-functional influence and partnering with senior stakeholders in complex matrix organizations.

Preferred Qualifications

• Deep expertise in B2B marketing environments, including buying groups and complex decision journeys. 

• Strong understanding of digital advertising and demand generation ecosystems.

• Significant hands-on experience designing and leading end-to-end qualitative and quantitative research.

• Proven ability to synthesize across research, behavioral, and performance data sources.

• Experience partnering closely with Marketing, GTM teams to inform strategic decisions.

• Exceptional ability to translate imperfect or directional data into decision-ready guidance.

• Consulting-level problem structuring, communication, and executive presence.

• Demonstrated success operating in fast-paced, ambiguous environments.

• Background in strategy consulting, management consulting, or research-led advisory roles strongly preferred.

Suggested Skills

• Marketing research

• B2B insights & audience strategy

• Qualitative & quantitative research design and execution

• Data synthesis & insight generation

• Decision enablement

• Executive stakeholder management

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $179,000-$280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

 

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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