Director, Affiliate Marketing

Company Introduction 

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

The Head of Affiliate Marketing will own and scale the affiliate and KOL (Key Opinion Leader) ecosystem in Taiwan, driving revenue growth across both managed technology and non-technology segments. This leader will build and expand a high-performing business development team, strengthen strategic publisher relationships, and grow a best-in-class KOL platform across Taiwan. The role carries full ownership of performance, partnerships, and P&L outcomes.

What You Will Do

•
Build, lead, and scale a dedicated BD/Affiliate Marketing team to execute the affiliate charter in Taiwan

•
Define and drive affiliate strategy to penetrate both managed tech and non-tech segments

•
Lead the growth and success of the KOL platform across Taiwan, expanding reach, engagement, and

monetization

•
Develop and deepen strategic relationships with existing managed publishers, ensuring long-term value

creation

•
Leverage strong industry network to establish partnerships across major online apps, affiliate platforms,

publisher networks, and digital ecosystems in Taiwan

•
Identify new growth opportunities through emerging affiliates, platforms, and creator economy trends

•
Own affiliate business performance, including revenue growth, profitability, and P&L accountability

•
Collaborate cross-functionally with Sales, Product, Marketing, and Operations to drive integrated

go-to-market execution

•
Set clear goals, performance metrics, and development plans for the team, fostering a results-oriented

and collaborative cult

Basic Qualifications

• Deep understanding of the Taiwan digital ecosystem, with established local contacts across:
○ KOL / Influencer networks
○ E-commerce (EC) platforms
○ SaaS and online technology platforms

• Proven sales-driven mindset with a strong track record of revenue growth and P&L ownership

• Demonstrated people leadership experience, including hiring, managing, and scaling teams

• Strong strategic and execution capability in affiliate marketing, partnerships, or platform-based business
models

• Excellent relationship-building, negotiation, and stakeholder management skills

• Fluent in Mandarin and English (written and spoken)

Recruitment Process and Others 

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​