Direct Response (DR) Copywriter for US D2C Health Company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client is looking for a high-level Direct Response Copywriter to own and elevate our messaging across the funnel, from ads to landing pages to full customer journeys.

This role is focused on driving conversion, building high-performing funnels, and continuously developing new angles that fuel growth. The ideal candidate has deep experience in D2C health and understands how to translate customer psychology into revenue.

Key Responsibilities

Direct Response Copy & Funnel Development

• Write high-converting copy across the full funnel (ads, landing pages, presells, emails)
• Build and optimize complete DR funnels from top to bottom
• Continuously improve conversion rates through testing and iteration
• Ensure messaging is cohesive across every step of the customer journey

Landing Page Strategy

• Lead development of landing pages that convert at a high level
• Structure pages based on proven DR frameworks (hooks, problem/solution, proof, offer)
• Work closely with design and growth teams to bring pages to life
• Continuously test and refine layouts, messaging, and flow

Angle & Concept Development

• Develop new angles, hooks, and messaging directions based on customer insights
• Identify opportunities to reposition products or messaging for different segments
• Continuously refresh creative strategy to avoid fatigue and unlock new growth

Customer Experience & Growth

• Help shape the overall customer journey from first touch to purchase
• Improve how customers experience the brand through messaging and storytelling
• Contribute to scaling winning concepts across channels

Requirements:
• Proven experience in D2C (health strongly preferred)
• Strong background in direct response copywriting and conversion-focused writing
• Deep experience building and optimizing full DR funnels
• Highly skilled in landing page development and CRO principles
• Strong understanding of customer psychology and buying behavior
• Ability to consistently generate new angles and winning concepts
• Experience working in high-growth environments
• Strong collaboration skills across growth, creative, and product teams

What Success Looks Like

• High-converting landing pages and funnels
• Consistent generation of new winning angles and concepts
• Improved conversion rates across the funnel
• Strong alignment between creative, messaging, and customer experience
• Measurable impact on revenue and growth

Benefits:
• Fully remote, full-time contractor role
• Competitive compensation up to $40k/year
• Opportunity to work with fast-growing DTC brands, 9-figures!