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Direct Marketing Specialist (Mid-Senior Level)

Confidential

Sofia Hybrid permanent

Posted: January 30, 2026

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Job Description

Remix is one of the leading online secondhand marketplaces in the EU, currently operating in 9 European markets and expanding. We are on a mission to make secondhand fashion the first choice. We believe in a sustainable future for fashion, giving pre-loved clothes a new life, and reshaping the resale market through innovation. Powered by technology, our proprietary operating platform drives our managed marketplace- combining distributed processing infrastructure, proprietary software, and data science expertise to transform fashion resale.

The Role

We’re seeking a results-driven Direct Marketing Specialist to lead and scale our lifecycle and retention marketing efforts. In this role, you’ll design and execute high-impact campaigns across email, push, in-app, SMS, and emerging direct channels—turning customer insights into meaningful engagement and long-term retention.

You’ll work closely with brand, sales, growth, product, and data teams to ensure our lifecycle strategies support broader business goals, while continuously testing, learning, and optimizing performance.

What You'll Do

Design, implement, and optimize direct marketing campaigns across email, push notifications, in-app messaging, SMS, and other direct channels

Analyze customer behavior, lifecycle stages, and segmentation data to identify opportunities to improve engagement, retention, and reduce churn

Develop hypotheses and run structured tests (A/B and multivariate) to improve key engagement, conversion, and retention KPIs

Own campaign execution end-to-end, including targeting, personalization, QA, scheduling, and reporting

Monitor campaign performance, synthesize insights, and clearly communicate results and recommendations to stakeholders

Collaborate cross-functionally with growth, product, sales, brand & creative, and data teams to align lifecycle strategies with overall business objectives

Stay up to date on lifecycle, CRM, and retention marketing trends, tools, and best practices, bringing new ideas and innovation to the team

Ensure operational excellence across all campaigns with a strong focus on accuracy, scalability, and continuous improvement

 

 What You'll Need

2–5 years of experience in lifecycle, retention, CRM, or direct marketing

Proven campaign management across multiple direct channels in fast-paced environments

Strong experience with marketing automation platforms (e.g. Braze, Salesforce Marketing Cloud, Klaviyo, Emarsys, etc.)

Data-driven mindset with hands-on experience in analytics, segmentation, personalization, and A/B testing

Ability to translate customer insights into effective retention and engagement strategies

Strong project management, attention to detail, and ability to manage multiple initiatives

Excellent communication skills and experience working cross-functionally

Nice to have

Hands-on experience with A/B testing frameworks and multivariate testing

Familiarity with customer loyalty programs, subscription models, or B2C product growth strategies

SQL knowledge is a strong plus

Basic HTML/CSS skills for email template editing and troubleshooting

Experience with personalization, dynamic content, and advanced segmentation strategies

What we offer

Competitive remuneration 

Individual career growth plan

Additional health insurance

Food vouchers worth €102.26

Multisport card

Work-life balance & social events

Free snacks, soft drinks, coffee, and fruits

A job with a mission 

 

* All applications will be treated with strict confidentiality. Only short-listed candidates will be contacted.

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