Dir, Marketing Analytics and Innovation

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Reporting directly to the Sr. Director of GTM Strategy & PMO, this role will lead the development of Enterprise GTM analytics frameworks, models, and insights that inform marketing investment decisions and accelerate Return on Investment. The role will also drive efforts to develop agentic capabilities to align Adobe’s enterprise go-to-market (GTM) strategy across Marketing and Sales. The ideal candidate will bring a strong mix of strategy, data and analytics expertise, cross-functional leadership, and operational rigor to drive measurable business outcomes across the funnel.

What You’ll Do

You’ll work cross-functionally to drive initiatives that span sophisticated marketing analytics and evaluation as well as AI marketing capabilities. This is a high-visibility role with exposure to senior leadership and opportunities to shape how Adobe improves Marketing and GTM Return on Investment.

Key contributions:

• Advanced Marketing Analytics and Measurement: • Develop Enterprise Marketing approach for Advanced Marketing Analytics and Measurement to improve Return on Investment and spend
• Build predictive models to optimize spend and targeting
• Interpret data into structured insights that directly shape GTM actions
• Automate repeatable dashboards and reporting
• Collaborate with field marketing peers to evaluate and optimize campaign and field marketing efforts, spend, and return across channels and markets
• Collaborate with Sales, Sales Ops, Product, and Partner teams to ensure alignment of go-to-market strategies with overall business objectives

• Develop AI first Marketing Capabilities: • Collaborate on initiatives to develop agentic capabilities for Adobe’s GTM
• Scope use cases and translate data into actionable insights and next-best-action recommendations
• Partner with AI/ML teams to translate GTM needs into scalable predictive models, evaluate model performance, and ensure analytical rigor in next-best-action engines
• Support Proof-of-Concept testing to improve agentic capabilities and recommendations

• Cross-Functional Leadership: • Lead cross-functional workstreams with collaborators across Enterprise Marketing, PMM, and Sales to drive alignment and execution
• Drive adoption of analytical models
• Establish governance for metrics, definitions, and data quality
• Lead insights reviews with senior leadership
• Foster a culture of collaboration, innovation, and continuous improvement

Experience

We’re seeking a highly analytical and strategic partner to join our Integrated GTM Strategy & PMO team. This role is ideal for someone with a strong foundation in marketing, data analytics, decision sciences, or strategy consulting, and a passion for driving business impact through customer-centric, data-informed marketing strategies.

• 15 yrs + of proven experience leading a sophisticated end-to-end analytics function at a top SaaS organization, management consulting firm, or similar field supporting ambitious revenue growth
• Strong C-Level executive presence and interpersonal skills, with ability to engage and inspire senior executives including communicating your vision
• Deep expertise in data and analytics including statistical modeling (e.g., Marketing Mix Model, multi‑touch attribution, regression, forecasting), experience with BI tools (Power BI, Tableau, Sigma), data engineering fluency (data structures, pipelines, data integrity validation), knowledge of experimentation frameworks (A/B testing, causal inference), exposure to LTV modeling, churn prediction, segmentation, clustering
• Strong command of enterprise data environments (Snowflake, Databricks, etc.)
• Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Shown ability to develop tactical initiatives that improve productivity and performance with a background of introducing innovative reporting and insight

Preferred Attributes

• Experience in subscription revenue environment
• Comfort navigating ambiguity and driving clarity in fast-paced environments
• Passion for operational excellence and scalable marketing systems
• Exposure to enterprise marketing, ABM, or B2B go-to-market strategies
• Familiarity with AI/ML concepts in marketing or decision sciences
• Consulting experience or structured problem-solving background
• MBA or advanced degree a plus

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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