Digital Transformation and Business Development - Gaming

Simulmedia is seeking a strategic and execution-driven digital transformation leader to help us scale and modernize the operational backbone of PlayerWON, our pioneering ad platform for free-to-play games. PlayerWON enables rewarded video advertising inside premium PC and console titles — and we're now ready to transform our internal tooling, partner onboarding flows, and campaign operations to support our next phase of growth.

This individual will drive the vision, strategy, and implementation roadmap for transforming our media buying and operational processes related to PlayerWON, partnering closely with leaders across Gaming Partnerships, AdOps, Product, Engineering, and Client Success.
If you’re passionate about the intersection of games, advertising, and operational efficiency, this is your opportunity to lead one of the most innovative transformations in gaming media.

Key Responsibilities:

Digital Strategy & Product Ownership
● Lead the overall strategy and product vision for digitizing PlayerWON’s media operations and campaign execution processes.

● Translate gaming partner needs and advertiser goals into scalable, tech-enabled workflows.

● Own and continuously evolve the digital roadmap supporting PlayerWON’s supply and demand pipelines.

Transformation Roadmap
● Define a multi-phase transformation roadmap, prioritizing impact areas like campaign planning, trafficking, creative delivery, and reporting for gaming integrations.

● Partner with Product and Engineering to build out PlayerWON’s operational stack — from internal tools to partner-facing platforms.

Needs Discovery & Problem Definition
● Conduct deep discovery across internal teams (Gaming Ops, Ad Sales, Engineering, Client Success) and external partners (game publishers, SSPs, networks).

● Identify key pain points and inefficiencies across campaign setup, measurement, and reporting in gaming environments.

Technology Scouting & Deployment

● Identify and recommend new technologies (e.g., low-code platforms, APIs, internal dashboards) to streamline PlayerWON workflows.

● Evaluate build vs. buy tradeoffs across PlayerWON’s operational stack.

Cross-Team Collaboration & Change Leadership

● Act as the transformation “glue” between product, operations, engineering, and commercial teams.

● Drive adoption of new digital tools with clear onboarding, documentation, and change management plans tailored for game developers and internal stakeholders.

Stakeholder Engagement

● Represent transformation priorities across the executive team, ensuring alignment with PlayerWON’s growth and monetization goals.

● Present actionable plans and progress to senior leadership with clarity and impact.

Performance Measurement

● Define KPIs to track operational efficiency, speed-to-launch, and campaign ROI across PlayerWON media buys.

● Build feedback loops to continuously improve digital products and workflows based on usage data and partner feedback.

Required Skills & Background:

● Deep understanding of the gaming industry, especially F2P monetization models and in-game advertising.

● Experience scaling digital or operational platforms at the intersection of games and media.

● Proven success in leading digital transformation within cross-functional orgs (ops, product, engineering).

● Exceptional skills in workflow design, systems thinking, and stakeholder influence.

● Familiarity with game publisher integrations, ad delivery (e.g., VAST tags, SDKs), and campaign tracking.

● Strong working knowledge of emerging tech, process automation, and internal product development.

● Experience managing platform or B2B product roadmaps that align with commercial goals.

● Comfortable leading change, influencing without authority, and presenting to C-suite execs.

Bonus Points For:

● Background in ad tech or martech, especially involving CTV, programmatic, or mobile performance media.

● Experience working with low-code/no-code tools or RPA to accelerate ops efficiency.

● Certifications like PMP, Agile, or ITIL.

● Hands-on experience with tools like Jira, Airtable, Salesforce, HubSpot, Postman, or Looker.

Qualifications:

● Bachelor’s degree or equivalent work/military experience.

● 10+ years of relevant experience leading digital transformation, product development, or ops strategy in media or gaming.

● Strong communication skills — written, verbal, and visual — and comfort working with U.S.-based teams remotely or hybrid.

We are excited to be building out the various perks and benefits for our Ukraine team. More will be discussed during the interview phase!