Digital Trafficker

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

OVERVIEW

As part of the performance marketing team at VML, the Digital Trafficker acts as the engine for campaign execution, strategic optimization, and operational excellence. This role has a primary focus on Programmatic, Display, and Video buying. We understand that direct experience with Google Display & Video 360 (DV360) is highly specialized; therefore, we are looking for a senior-level professional with a profound understanding of the Display and Video ecosystem who is capable of quickly mastering the DV360 platform.

We are looking for a disciplined, analytical professional who demonstrates a strong command of media platforms, audience segmentation, and brand safety. The Senior Associate will work closely with the Connections Supervisor to execute complex programmatic strategies, ensuring budgets are paced strictly, creative assets are trafficked accurately, and performance meets the high standards of our clients. This role requires an individual who arrives with established operational knowledge of Google Ads (specifically Display and YouTube), Ad Servers (like CM360), and ideally, exposure to DSPs.

PRIMARY RESPONSIBILITIES

• Campaign Execution & Trafficking: Execute the setup and launch of Display, Video, and Programmatic campaigns. This includes configuring complex audience targeting (1st and 3rd party data), managing Deal IDs/PMPs (Private Marketplaces), setting up frequency caps, and ensuring strict brand safety parameters.

• Budget Management (Pacing): Lead the daily monitoring of media spend across multiple tactics and campaigns to ensure strict adherence to monthly and quarterly budgets. Proactively provide solutions to the Supervisor for any potential under/over-spend variances.

• Programmatic & Display Operations: Manage the day-to-day mechanics of the account, including placement performance reviews, bid management (CPM/CPV optimization), viewability enhancements, and audience optimizations.

• Reporting & Data Integrity: Generate deep-dive data for weekly and monthly performance reports, providing actionable insights rather than just numbers. Maintain accurate tracking sheets and ensure data consistency across DSPs and Ad Servers.

• QA & Compliance: Conduct rigorous quality assurance checks on live ads to ensure landing pages are functional, creative specs (HTML5, VAST, etc.) are correct, and tracking pixels (Floodlights) are firing correctly before and during launch.

• Platform Operations: Navigate and operate within key media platforms (Google Ads, DV360, Campaign Manager 360) to implement optimization changes and scale campaigns efficiently.

• Financial Process: Assist in the reconciliation of invoices, ensuring vendor payments align perfectly with platform delivery data.
Search & Social Operations (Secondary): While the focus is Programmatic/Display, the ability to oversee or assist with structural updates, audience uploads, and trafficking requirements for Search and Social platforms is required for team versatility.

DESIRED SKILLS/EXPERIENCE

• 3 - 5 Years Related Media Experience: Must have proven, senior-level hands-on experience managing high-budget Display and Video campaigns. Experience with programmatic buying is highly desired.

• Core Platform Proficiency: Exceptional working knowledge of Google Ads (specifically GDN and YouTube) and Meta Ads Manager is required. Candidates must deeply understand digital media buying fundamentals to transition smoothly into DV360.

• DV360 & Ad Serving Knowledge: Direct experience with Display & Video 360 (DV360) or other DSPs (The Trade Desk, MediaMath, etc.) is the ultimate goal. Experience with Campaign Manager 360 (CM360) for ad serving and Floodlight creation is a massive advantage.

• Excel Proficiency: Advanced skills in Excel (Pivot Tables, VLookups, large data sets) are essential for pacing, pacing forecasting, and deep analysis.

• Mathematical & Analytical Aptitude: Strong ability to calculate, analyze, and optimize core programmatic and video metrics (CPM, CPV, Viewability, VTR, CPA, Reach & Frequency) accurately.

• Attention to Detail: Demonstrated ability to identify errors in data, pixel setups, or creative configurations prior to launch in highly complex campaign structures.

• Organization: Capable of managing multiple workstreams, campaigns, and strict deadlines autonomously in a high-demand environment.

• Certifications: While not strictly required, holding active certifications in Google Ads Display, Google Ads Video, DV360, or CM360 (via Google Skillshop) is highly ideal and will be considered a strong advantage.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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