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Digital Strategy Planning & Execution Senior Associate

Wppmedia

Bogota, Colombia (Bogota) Hybrid permanent

Posted: March 26, 2026

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Quick Summary

Responsibilities include planning and executing digital strategy and campaigns, and analyzing data to inform media planning decisions, with a focus on personalization and creative direction.

Job Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Digital Strategy Planning & Execution Senior Associate, this pivotal role is responsible for transforming raw campaign data into insightful, interactive dashboards that clearly narrate performance and facilitate data-driven decision-making. Leveraging advanced expertise in tools like Looker Studio and other BI platforms, the associate will design, develop, and maintain high-impact visualizations from diverse data sources (e.g., DV360, Google Ads, Meta Ads). This position directly impacts the effectiveness of digital strategy planning and execution by ensuring the precision, availability, and clear presentation of real-time campaign metrics, enabling stakeholders to optimize strategies, achieve key performance indicators (KPIs), and ultimately drive successful client outcomes.

Skills and Experience:

• Indispensable Experience: Advanced and proven proficiency in Looker Studio, from data connection to the creation of complex visualizations.

• Experience with other BI tools such as Power BI, Tableau, Datorama, or similar.

• Knowledge of connecting to APIs of advertising platforms.

• Understanding of languages like SQL for data manipulation is a significant advantage.

• Familiarity with the digital media ecosystem (Connected TV, DOOH, Social Networks, Programmatic) and its metrics.

• Obsessive attention to detail.

• Ability to translate business needs into technical reporting solutions.

• Autonomous, proactive, and with excellent time management skills.

• Good communication skills to interact with both technical and business profiles.

Soft Skills:

• Assertive communication to translate technical concepts into business language.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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