Digital Strategy Manager

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Digital Strategy Manager

Your Impact

As the Digital Strategy Manager, you are operationalizing the strategy of Auth0.com. You will execute the roadmap, performance, and overall user experience of our most critical digital asset, ensuring it reflects Auth0’s brand, supports our growing product portfolio, and converts the right audiences globally.

This is a high-accountability role for a strategic thinker and builder who can zoom between strategy, brand, UX, and analytics. You will detect strategic improvement opportunities and take action to implement them, ensuring Okta.com works harder and smarter to meet company objectives.

What You’ll Do

• Prioritize and make tradeoffs on work based on Auth0 strategy, team goals, KPIs, and corporate strategic objectives (VMTs).

• Execute the vision for how to implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies

• Continue to build and optimize Auth0.com to be a powerful conversion machine for all its audiences

• Manage site structure, UX, content strategy, and page optimization with access to functional team members

• Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling

• Drive the Auth0 POD team working with the Product Owner on setting the vision and roadmap with a team of UX, writers, designers, developers, analytics, SEO strategists, and testing team members

• Partner with the Customer Journeys team to ensure the website supports a unified, intelligent, and trusted relationship with every customer

• Report regularly on traffic, engagement, and conversion metrics, recommend and deploy enhancements

What You Bring

• 7+ years of experience in web strategy, website management, digital marketing

• A strong and specific point of view on how AI can transform a developer-focused SaaS website

• Proven experience owning complex B2B or multi-audience websites

• Experience leading large-scale web projects and cross-functional web teams

• Strong understanding of web UX principles, Brand, SEO, and performance optimization

• Comfortable working in a modern CMS

• Exceptional communication skills

• Ability to develop and defend a roadmap to an executive leadership team

• Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing

• Experience collaborating with technical teams on roadmap and web tooling

• Experience running Marketing programs and channels focused on a developer audience

• Proven experience exploring AI capabilities for workflow efficiencies

Bonus: Experience working in SaaS, Identity, Security

#LI - Hybrid

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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$132,000—$181,500 USD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits

• Making Social Impact

• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.