Digital Strategist (Web focused)

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

Digital Strategist (web-focused)

Job Summary

Lead in developing, implementing, and optimizing the client’s overall web strategy to drive business goals, improve user experience, and enhance digital engagement. This role bridges marketing, content, technology, and analytics to ensure the client’s web presence is aligned with brand strategy and delivers measurable results.

Key Responsibilities

• Develop and execute a comprehensive web strategy aligned with business objectives, marketing campaigns, and customer needs

• Oversee the management and continuous improvement of the client’s websites, ensuring alignment with brand guidelines, messaging, and design standards

• Collaborate with marketing, product, UX/UI, and IT teams to plan, prioritize, and implement new features, content, and enhancements

• Ensure websites are optimized for SEO, accessibility, performance, and mobile responsiveness

• Use analytics and user insights (Google Analytics, GA4, heatmaps, user testing) to measure effectiveness, identify opportunities, and recommend improvements

• Manage website governance frameworks, including content workflows, approval processes, and compliance with legal and regulatory requirements

• Lead A/B testing, personalization, and conversion optimization initiatives to maximize engagement and conversion rates

• Evaluate and manage relationships with external vendors, agencies, and technology partners

• Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects

• Lead content audits, taxonomy development, information architecture optimization, and content migration projects

• Lead content migration projects and coordinate with technical teams on CMS implementation and content structure optimization

• Coordinate multilingual content strategies and ensure consistency across English and Arabic content properties

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field

• 5+ years managing content strategies for large-scale websites and digital marketing initiatives

• Experience with content management systems, particularly Sitecore, and content workflow management

• Strong understanding of SEO principles, content optimization, and digital marketing best practices

• Knowledge of banking regulations, compliance requirements, and regulatory content standards

• Experience managing multilingual content and localization processes

Preferred Qualifications

• Excellent written and verbal Arabic communication, including strong editing, grammar, and proofreading skills

• Master's degree in Marketing, Communications, or related field

• Knowledge of HTML, CSS, and basic web technologies

• Previous experience managing Arabic content and cultural localization

Required Skills

• Ability to translate business goals into actionable web strategies

• Strong project management and cross-functional coordination skills

• Solid knowledge of UX/UI principles, web accessibility standards, and responsive design

• Experience with A/B testing and conversion rate optimization

• Data-driven mindset with strong analytical and problem-solving abilities

• Excellent written and verbal communication skills

• Leadership and team management capabilities

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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